• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, March 17, 2021

The New Rules of Email Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Email Marketing

Maximizing ROI From Your Email Marketing Strategy

Are your email campaigns fully optimized for success?

Are your subject lines as good as they need to be?

Do you have the right technology, processes, and strategy in place to enable maximum deliverability on your campaigns?

The pandemic has caused a major shift in email consumption patterns, creating a huge opportunity to make your email marketing strategy more powerful than ever before.

As automation becomes more sophisticated and content becomes more dynamic, there are exciting new ways for you to provide a positive user experience and deliver value to the end recipient, even when you’re trying to sell.

In this webinar, TOP Global CEO Ben Kaplan will explore the new techniques, technologies, and tactics that will make your emails more relevant and increase opens, clicks, and conversions. Whether you’re looking to drive new business, build awareness of a promotion, improve retention rates, or launch a new product, Ben’s methods are applicable and proven to succeed across all email marketing objectives.

Wednesday, March 17, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Are your email campaigns fully optimized for success?

Are your subject lines as good as they need to be?

Do you have the right technology, processes, and strategy in place to enable maximum deliverability on your campaigns?

The pandemic has caused a major shift in email consumption patterns, creating a huge opportunity to make your email marketing strategy more powerful than ever before.

As automation becomes more sophisticated and content becomes more dynamic, there are exciting new ways for you to provide a positive user experience and deliver value to the end recipient, even when you’re trying to sell.

In this webinar, TOP Global CEO Ben Kaplan will explore the new techniques, technologies, and tactics that will make your emails more relevant and increase opens, clicks, and conversions. Whether you’re looking to drive new business, build awareness of a promotion, improve retention rates, or launch a new product, Ben’s methods are applicable and proven to succeed across all email marketing objectives.

What you’ll learn

  • How more advanced metrics beyond opens and clicks can help optimize your campaign
  • How to utilize different technologies and systems to get more deliverability
  • How to design your emails to enable people to process information more quickly
  • How to make your emails more relevant with personalization and dynamic content
  • How to use time triggers to increase conversion
  • How to setup automation and follow up sequences to increase overall engagement
  • How to go from individual emails to a more marketing automation approach
  • How to know when to do fancy design or plain text email

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, March 17, 2021

The New Rules of Email Marketing

By Ben Kaplan, CEO @ TOP Agency