• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, June 9, 2021

The New Rules of B2B Email Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of B2B Email Marketing

Maximizing Conversions From Your Email Marketing Strategy

Are your B2B email campaigns fully optimized for success?

Are your subject lines as good as they need to be?

Do you have the right technology, processes, and strategy in place to enable maximum deliverability on your campaigns?

The pandemic has caused a major shift in email consumption patterns, creating a huge opportunity to make your email marketing strategy more powerful than ever before.

As automation becomes more sophisticated and content becomes more dynamic, there are exciting new ways to deliver consistent value to the end recipient, even when you’re trying to sell.

In this webinar, TOP Global CEO Ben Kaplan will explore the new techniques, technologies, and tactics that will make your emails more relevant and increase opens, clicks, and conversions. Whether you’re looking to drive new business, improve retention rates, or launch a new product, Ben’s methods are applicable and proven to succeed across B2B email marketing objectives.

Wednesday, June 9, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Are your B2B email campaigns fully optimized for success?

Are your subject lines as good as they need to be?

Do you have the right technology, processes, and strategy in place to enable maximum deliverability on your campaigns?

The pandemic has caused a major shift in email consumption patterns, creating a huge opportunity to make your email marketing strategy more powerful than ever before.

As automation becomes more sophisticated and content becomes more dynamic, there are exciting new ways to deliver consistent value to the end recipient, even when you’re trying to sell.

In this webinar, TOP Global CEO Ben Kaplan will explore the new techniques, technologies, and tactics that will make your emails more relevant and increase opens, clicks, and conversions. Whether you’re looking to drive new business, improve retention rates, or launch a new product, Ben’s methods are applicable and proven to succeed across B2B email marketing objectives.

What you’ll learn

  • How more advanced metrics beyond opens and clicks can help optimize your campaign
  • How to utilize different technologies and systems to get more deliverability
  • How to design your emails to enable people to process information more quickly
  • How to use persona-based landing pages to drive customized individual email segments
  • How to optimize a multiple email campaign sequence
  • How to know when to do fancy design or plain text email
  • How to effectively integrate email with other B2B marketing channels
  • How to use calendar-based marketing to drive email engagement

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, June 9, 2021

The New Rules of B2B Email Marketing

By Ben Kaplan, CEO @ TOP Agency