• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, January 20, 2021

The New Rules of E-Commerce

By Ben Kaplan, CEO @ TOP Agency

The New Rules of E-Commerce

How to set up your store for success in a post-pandemic world

Has the pandemic accelerated your transition towards direct to consumer e-commerce sales?

Are you adapting to post-pandemic changes in e-commerce and consumer behavior?

Are your other marketing channels correctly interfacing with your e-commerce?

Is your website design giving your potential customers’ decision paralysis?

The pandemic has accelerated the rise of digital. Businesses that would usually have someone walk into their store are now increasingly focused on scaling e-commerce. Those that improve and optimize their e-commerce solution now will be more robust and healthy coming out of the pandemic.

In this webinar TOP Global CEO Ben Kaplan will discuss how his data-driven approach to the buying experience can impact the future of your business. If you're an experienced e-commerce store looking to improve your sales funnel conversions, a relative newbie looking to increase online sales, or a digital marketer seeking to improve your ROI, then this is the webinar for you.

Wednesday, January 20, 2021 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

Has the pandemic accelerated your transition towards direct to consumer e-commerce sales?

Are you adapting to post-pandemic changes in e-commerce and consumer behavior?

Are your other marketing channels correctly interfacing with your e-commerce?

Is your website design giving your potential customers’ decision paralysis?

The pandemic has accelerated the rise of digital. Businesses that would usually have someone walk into their store are now increasingly focused on scaling e-commerce. Those that improve and optimize their e-commerce solution now will be more robust and healthy coming out of the pandemic.

In this webinar TOP Global CEO Ben Kaplan will discuss how his data-driven approach to the buying experience can impact the future of your business. If you're an experienced e-commerce store looking to improve your sales funnel conversions, a relative newbie looking to increase online sales, or a digital marketer seeking to improve your ROI, then this is the webinar for you.

What you’ll learn

  • How to set up metrics and analytics to diagnose sales blockers
  • How to successfully integrate e-commerce with in-store sales
  • How to simplify the shopping experience
  • How to increase the lifetime value of your customers
  • How to use a viral call to action to create urgency and scarcity and convert more sales
  • How to use PR, influencers, and affiliate networks to drive in traffic
  • How to successfully partner e-commerce with other marketing programs
  • How to set up your marketing stack to better upsell to your existing customers
  • How to sell an experience and not just a product
  • How to utilize drive periods and other seasonal windows of opportunity

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, January 20, 2021

The New Rules of E-Commerce

By Ben Kaplan, CEO @ TOP Agency