• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 17, 2020

The New Rules of Crisis Communications

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Crisis Communications

Are you fully prepared should a PR crisis hit your company? Do you have a clear strategic response plan in place? Do you have a variety of responses vetted and ready for deployment for each potential crisis scenario?

A slow response to a crisis can lead to it snowballing into a catastrophe. By assessing risk in advance and preparing proactively to meet each risk, you can manage your crisis communications efficiently and effectively.

In this webinar TOP Global CEO Ben Kaplan will explore real-life case studies as he demonstrates the tools, techniques, and tactics required to plan an effective crisis communications strategy. Topics covered include:

Thursday, September 17, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Are you fully prepared should a PR crisis hit your company? Do you have a clear strategic response plan in place? Do you have a variety of responses vetted and ready for deployment for each potential crisis scenario?

A slow response to a crisis can lead to it snowballing into a catastrophe. By assessing risk in advance and preparing proactively to meet each risk, you can manage your crisis communications efficiently and effectively.

In this webinar TOP Global CEO Ben Kaplan will explore real-life case studies as he demonstrates the tools, techniques, and tactics required to plan an effective crisis communications strategy. Topics covered include:

What you’ll learn

  • How to accurately identify different types of threats
  • How to use a threat assessment pyramid to evaluate the different levels of risk
  • How to use a threat matrix to prepare for every outcome
  • How to separate content from tone and show empathy without exposing yourself to more legal risk
  • How to segment markets so crises don’t spread between them
  • How to use media & social media monitoring tools to manage a crisis

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 17, 2020

The New Rules of Crisis Communications

By Ben Kaplan, CEO @ TOP Agency