• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 24, 2020

The New Rules of Corporate Social Responsibility

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Corporate Social Responsibility

Do your key audiences know what your values are? Does your corporate social responsibility (CSR) strategy deliver a unified message? Are you struggling to identify what your CSR pillars should be?

With the current health crisis, the ongoing climate crisis, global economic challenges, and the ever-changing socio-cultural landscape, more consumers and customers than ever before are demanding that companies have values that align with their own. Meanwhile, more companies than ever before are demanding ROI from their CSR and environmental, social and corporate governance (ESG) strategies.

In this action-oriented webinar, TOP Global CEO Ben Kaplan will explore CSR and ESG strategy development and asset creation as he demonstrates his unique 3-phase approach to corporate social responsibility. Using real-life examples of those who have succeeded and those who’ve failed.

Thursday, September 24, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Do your key audiences know what your values are? Does your corporate social responsibility (CSR) strategy deliver a unified message? Are you struggling to identify what your CSR pillars should be?

With the current health crisis, the ongoing climate crisis, global economic challenges, and the ever-changing socio-cultural landscape, more consumers and customers than ever before are demanding that companies have values that align with their own. Meanwhile, more companies than ever before are demanding ROI from their CSR and environmental, social and corporate governance (ESG) strategies.

In this action-oriented webinar, TOP Global CEO Ben Kaplan will explore CSR and ESG strategy development and asset creation as he demonstrates his unique 3-phase approach to corporate social responsibility. Using real-life examples of those who have succeeded and those who’ve failed.

What you’ll learn

  • How to consider outside forces when defining a long-lasting CSR strategy
  • How to define a clear ownable CSR or ESG position that differentiates your brand
  • How to build a suite of digital and non-digital CSR assets
  • How to integrate CSR with corporate communications and C-suite thought leadership
  • How to translate key issue areas into story-based narratives
  • How to measure and track return on investment from CSR initiatives
  • How to use data to better communicate you CSR or ESG pillars
  • How to communicate and align with C-suite executives to drive action forward

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 24, 2020

The New Rules of Corporate Social Responsibility

By Ben Kaplan, CEO @ TOP Agency