• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, May 26, 2021

The New Rules of Content Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Content Marketing

How To Become A Content Powerhouse

Is your content marketing program driving enough business results? 

Are you targeting the right audience with the right message on the right platform?

Are you creating content in a scalable and efficient way? 

Many businesses and brands are investing substantially in content marketing initiatives but most are struggling to see the desired returns despite the huge input of time, money, and resources. 

In ‘The New Rules of Content Marketing’ TOP Global CEO Ben Kaplan delivers his proven strategy for making your content marketing more impactful. His innovative methodologies enable you to connect with the right audience at the right time, accelerate word-of-mouth buzz, enhance click-through rates, and better influence the customer’s purchase decision.

If you need content marketing to drive awareness, leads, or revenue and want to optimize your approach for greater returns on investment, then this is the webinar for you. 

Wednesday, May 26, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Is your content marketing program driving enough business results? 

Are you targeting the right audience with the right message on the right platform?

Are you creating content in a scalable and efficient way? 

Many businesses and brands are investing substantially in content marketing initiatives but most are struggling to see the desired returns despite the huge input of time, money, and resources. 

In ‘The New Rules of Content Marketing’ TOP Global CEO Ben Kaplan delivers his proven strategy for making your content marketing more impactful. His innovative methodologies enable you to connect with the right audience at the right time, accelerate word-of-mouth buzz, enhance click-through rates, and better influence the customer’s purchase decision.

If you need content marketing to drive awareness, leads, or revenue and want to optimize your approach for greater returns on investment, then this is the webinar for you. 

What you’ll learn

  • How to be 3x to 5x more efficient with "stackable content" creation
  • How to leverage timely moments to drive audience action
  • How to create key metrics that better measure performance
  • How to "seed" content with influencers who will spread it faster
  • The 9 blueprints you can use to create more impactful content
  • How to use structured creativity to generate viral content

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, May 26, 2021

The New Rules of Content Marketing

By Ben Kaplan, CEO @ TOP Agency