• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, April 7, 2021

The New Rules of Consumer Experience

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Consumer Experience

How to develop a trusted relationship with your target consumer

Are you putting the consumer at the center of your marketing and PR strategy?

Are you providing an experience worthy of your brand from awareness to purchase?

Once the consumer tries your product or service are they receiving an experience that leads to repeat use and brand loyalty?

Are you losing consumers at some critical point along their decision journey?

In this dynamic webinar, TOP Global CEO Ben Kaplan will be presenting his unique implementation of the Consumer Decision Journey framework, highlighting both the ‘Path to Purchase’ and the ‘Path to Passion’ — revealing how you can influence the target consumer at each stage.

Kaplan will also reveal how the pandemic has impacted the consumer decision journey as well as how new digital and technological solutions can help us stay engaged with consumers across multiple channels.

Wednesday, April 7, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Are you putting the consumer at the center of your marketing and PR strategy?

Are you providing an experience worthy of your brand from awareness to purchase?

Once the consumer tries your product or service are they receiving an experience that leads to repeat use and brand loyalty?

Are you losing consumers at some critical point along their decision journey?

In this dynamic webinar, TOP Global CEO Ben Kaplan will be presenting his unique implementation of the Consumer Decision Journey framework, highlighting both the ‘Path to Purchase’ and the ‘Path to Passion’ — revealing how you can influence the target consumer at each stage.

Kaplan will also reveal how the pandemic has impacted the consumer decision journey as well as how new digital and technological solutions can help us stay engaged with consumers across multiple channels.

What you’ll learn

  • Combine earned, owned, and paid media for a better consumer experience
  • Leverage the six key touchpoints of the Consumer Decision Journey
  • Build a campaign that connects the ‘Path to Purchase’ to the ‘Path to Passion’
  • Enrich and diversify the core experience that consumers have with your brand
  • Stay top of mind with consumers to drive repeat use
  • Transform consumers into genuine brand advocates
  • Reduce barriers that prevent consumers from trying your products over competitors
  • Implement pulse market research to find out what your consumers are really thinking

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Wednesday, April 7, 2021

The New Rules of Consumer Experience

By Ben Kaplan, CEO @ TOP Agency