• 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Thursday, March 25, 2021

The New Rules of Boomer Marketing

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Boomer Marketing

How to create a best-in-class Boomer marketing strategy.

Do you want to market to Baby Boomers but feel this group now gets overlooked compared to younger and flashier generations?

Can you leverage the difference between Boomer sub-categories — like Early Boomers and Generation Jones?

Are you able to best best leverage channels like PR, influencer marketing, digital, and traditional advertising to best reach your key Boomer targets?

The recent surge of Boomers entering early retirement, combined with their eagerness to embrace new technology faster than they are given credit for, means that a unique opportunity has arisen if you’re targeting the Boomer generation.

In the webinar, TOP Global CEO Ben Kaplan will demonstrate the rules he has established for targeting Boomers, demonstrating examples from his body of work that spans more than a decade and hundreds of campaigns.

Kaplan will discuss the new trends that have been emerging among Boomers since the onset of the pandemic — including the inevitable conflict with millennials over supremacy as the largest living adult generation — as well as numerous tips, tricks, and techniques that can be applied to your own campaigns throughout the consumer or customer decision journey.

Thursday, March 25, 2021 3:00 PM to 4:00 PM EDT 2:00 PM to 3:00 PM CDT 12:00 PM to 1:00 PM PDT 60 minutes

Do you want to market to Baby Boomers but feel this group now gets overlooked compared to younger and flashier generations?

Can you leverage the difference between Boomer sub-categories — like Early Boomers and Generation Jones?

Are you able to best best leverage channels like PR, influencer marketing, digital, and traditional advertising to best reach your key Boomer targets?

The recent surge of Boomers entering early retirement, combined with their eagerness to embrace new technology faster than they are given credit for, means that a unique opportunity has arisen if you’re targeting the Boomer generation.

In the webinar, TOP Global CEO Ben Kaplan will demonstrate the rules he has established for targeting Boomers, demonstrating examples from his body of work that spans more than a decade and hundreds of campaigns.

Kaplan will discuss the new trends that have been emerging among Boomers since the onset of the pandemic — including the inevitable conflict with millennials over supremacy as the largest living adult generation — as well as numerous tips, tricks, and techniques that can be applied to your own campaigns throughout the consumer or customer decision journey.

What you’ll learn

  • How to implement different strategies for Early Boomers and Generation Jones
  • How to demonstrate a technical edge that aligns with Boomer's adoption of digital
  • How to communicate value to the Boomer market
  • How to satisfy the two competing impulses of Boomers within your campaign
  • How to leverage proven marketing blueprints to make your Boomer campaign more effective
  • How to make your campaigns more simple, surprising, and significant for a viral Boomer audience

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EDT
  • 2:00 PM CDT
  • 12:00 PM PDT

Thursday, March 25, 2021

The New Rules of Boomer Marketing

By Ben Kaplan, CEO @ TOP Agency