• 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, February 24, 2021

The New Rules of Analyst Relations

By Ben Kaplan, CEO @ TOP Agency

The New Rules of Analyst Relations

How to drive growth with your analyst relations strategy

Are you engaging analysts in a way that is beneficial for them and for your business?

Is your analyst relations strategy delivering the validation and lead generation results that you’re aiming for?

Are you working collaboratively with analysts that influence public opinion and drive sales cycles?

While many have come to recognize the value of a well-thought-out analyst relations strategy, the industry is still light on those who are executing in an effective and efficient way.

Analysts play a pivotal role in influencing purchase decisions and provide a unique opportunity to gain a competitive advantage with your go-to-market strategies and growth plans. A strategy that transforms an analyst from an observer to a true brand advocate and amplifier can future-proof your business.

In this webinar, TOP Global CEO Ben Kaplan will reveal how to stay top of mind with analysts and how to pitch them differently from how you would normally pitch journalists. If you or your client are looking to leverage productive two-way relationships with analysts to drive business growth, then this is the webinar for you.

Wednesday, February 24, 2021 3:00 PM to 4:00 PM EST 2:00 PM to 3:00 PM CST 12:00 PM to 1:00 PM PST 60 minutes

Are you engaging analysts in a way that is beneficial for them and for your business?

Is your analyst relations strategy delivering the validation and lead generation results that you’re aiming for?

Are you working collaboratively with analysts that influence public opinion and drive sales cycles?

While many have come to recognize the value of a well-thought-out analyst relations strategy, the industry is still light on those who are executing in an effective and efficient way.

Analysts play a pivotal role in influencing purchase decisions and provide a unique opportunity to gain a competitive advantage with your go-to-market strategies and growth plans. A strategy that transforms an analyst from an observer to a true brand advocate and amplifier can future-proof your business.

In this webinar, TOP Global CEO Ben Kaplan will reveal how to stay top of mind with analysts and how to pitch them differently from how you would normally pitch journalists. If you or your client are looking to leverage productive two-way relationships with analysts to drive business growth, then this is the webinar for you.

What you’ll learn

  • How to choose the right firm and analyst to target
  • How to change the perception of your company and your brand if you’ve been relegated to a less than desirable quadrant
  • How to manage recent turnover in analyst positions
  • How to stay top of mind with analysts without seeming overly pushy
  • How to gain useful insights and market research from your discussions with an analysts
  • How to use analytics and research to make decisions in real-time
  • How to connect with analysts without paying a subscription fee
  • How to ensure your briefing achieve their purpose
  • How to match the company spokesperson with the goal

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 3:00 PM EST
  • 2:00 PM CST
  • 12:00 PM PST

Wednesday, February 24, 2021

The New Rules of Analyst Relations

By Ben Kaplan, CEO @ TOP Agency