• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 10, 2020

Media Training Masterclass

By Ben Kaplan, CEO @ TOP Agency

Media Training Masterclass

Are you and your clients able to respond to the media with complete confidence? Can you ace a national TV interview without breaking a sweat? Do you want to strategically shape and better control the message that journalists are spreading?

Being effectively media trained, or understanding how to guide a client through the experience, can be the difference between appearing incompetent or adding value as industry-leading experts. Being well trained not only impacts appearances but also turns you into a more effective communicator across all aspects of your career.

Poor preparation can lead to key messages being miscommunicated or credibility being damaged — resulting in massive loss to brand value and public trust. A well-managed media appearance, however, can create soundbites that generate positive headlines, boost sales, or generate huge gains in awareness for your product, service, or cause.

Taking a unique value-centric approach to media training, TOP Global CEO Ben Kaplan will draw upon his experience doing 5,000+ media interviews — and hundreds more media training sessions with TOP clients — as he delivers an online master class full of techniques, tips, and tricks on how to handle your next media interaction with confidence, clarity, and panache.

Thursday, September 10, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Are you and your clients able to respond to the media with complete confidence? Can you ace a national TV interview without breaking a sweat? Do you want to strategically shape and better control the message that journalists are spreading?

Being effectively media trained, or understanding how to guide a client through the experience, can be the difference between appearing incompetent or adding value as industry-leading experts. Being well trained not only impacts appearances but also turns you into a more effective communicator across all aspects of your career.

Poor preparation can lead to key messages being miscommunicated or credibility being damaged — resulting in massive loss to brand value and public trust. A well-managed media appearance, however, can create soundbites that generate positive headlines, boost sales, or generate huge gains in awareness for your product, service, or cause.

Taking a unique value-centric approach to media training, TOP Global CEO Ben Kaplan will draw upon his experience doing 5,000+ media interviews — and hundreds more media training sessions with TOP clients — as he delivers an online master class full of techniques, tips, and tricks on how to handle your next media interaction with confidence, clarity, and panache.

What you’ll learn

  • The 5 B’s of successful media interviews
  • Understanding the 4 types of interview questions and the 4 possible answer categories
  • How to adopt a value-delivery approach that puts the audience first
  • How to create soundbites that the journalists will love and social media will quote
  • How to drive and direct the interview
  • How to adapt for different mediums, including broadcast, print, and online
  • How to navigate the new rules since COVID-19, including home interview setup
  • How to handle the toughest or most surprising questions

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, September 10, 2020

Media Training Masterclass

By Ben Kaplan, CEO @ TOP Agency