• 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, August 13, 2020

How To Become A Thought Leader For Social Justice

By Ben Kaplan, CEO @ TOP Agency

How To Become A Thought Leader For Social Justice

Would you like your company to better lead by example on social justice?

Would you like to steer the media conversation to important societal topics?

Would you or your company like to become a thought leader in this space?

Or perhaps you'd just like to be able to contribute more during this critical moment in human history?

In this dynamic Zoom webinar with TOP Global CEO Ben Kaplan, he will explore the thought leadership insights derived from his study of previous social justice leaders and campaigns as he examines what it takes to make an immediate and ongoing impact. Kaplan will be demonstrating how influential thought leaders apply various methods — including a simple, surprising, and significant framework — to spread their key messages further.

Thursday, August 13, 2020 4:00 PM to 5:00 PM EDT 3:00 PM to 4:00 PM CDT 1:00 PM to 2:00 PM PDT 60 minutes

Would you like your company to better lead by example on social justice?

Would you like to steer the media conversation to important societal topics?

Would you or your company like to become a thought leader in this space?

Or perhaps you'd just like to be able to contribute more during this critical moment in human history?

In this dynamic Zoom webinar with TOP Global CEO Ben Kaplan, he will explore the thought leadership insights derived from his study of previous social justice leaders and campaigns as he examines what it takes to make an immediate and ongoing impact. Kaplan will be demonstrating how influential thought leaders apply various methods — including a simple, surprising, and significant framework — to spread their key messages further.

What you’ll learn

  • How thought leadership is different when it comes to social justice
  • The social justice topics that tend to have the most viral potential
  • What we can learn from key social justice leaders in the 20th century
  • How to be timely and relevant to the ongoing news coverage
  • The important role of data in establishing your thought leadership platform
  • How to frame your ideas so that they resonate with your audience
  • The power of leveraging niche subjects to create supersized impact
  • How to get regular TV appearances by thinking like a producer
  • How to leverage mass media PR, social media, and virtual conferences

About the presenter

Ben Kaplan

CEO @ TOP Agency

Ben Kaplan is a rare "quadruple threat" marketing and media expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME).

Reserve your spot

  • 4:00 PM EDT
  • 3:00 PM CDT
  • 1:00 PM PDT

Thursday, August 13, 2020

How To Become A Thought Leader For Social Justice

By Ben Kaplan, CEO @ TOP Agency