Employee Engagement Agency

About us.

We turn employees into your own influencer network

Most companies only consider their own corporate pages as their leverageable social media channels, which means they’re only utilizing a fraction of their potential brand reach. Can you imagine if every time your business posted on Instagram, all of your employees engaged and shared that post? If every event activation you did, your employees were generating hundreds, if not thousands of live-streams for coverage? This is what makes proper employee engagement techniques a must-have for any modern business.

At TOP, we believe that understanding your employees is just as powerful as understanding your audience, which is why we use our intensive data and research division to generate insights on how to increase engagement and activate your employees to propel your business forward. We work to understand your company-specific culture and staff and deliver a tailored solution just for you.

Most companies only consider their own corporate pages as their leverageable social media channels, which means they’re only utilizing a fraction of their potential brand reach. Can you imagine if every time your business posted on Instagram, all of your employees engaged and shared that post? If every event activation you did, your employees were generating hundreds, if not thousands of live-streams for coverage? This is what makes proper employee engagement techniques a must-have for any modern business.

At TOP, we believe that understanding your employees is just as powerful as understanding your audience, which is why we use our intensive data and research division to generate insights on how to increase engagement and activate your employees to propel your business forward. We work to understand your company-specific culture and staff and deliver a tailored solution just for you.

Our approach.

Person-to-person understanding of your brand and theirs

The number one blocker employees consistently list as the reason they don’t push their own company’s content on personal accounts is because “it isn’t their personal brand.” Social media for many is a platform to engage with friends and celebrities, so they are hesitant to put anything out that would make them feel like they are “selling” anything to those closest to them. That’s why we always start with interviews, surveys, and focus groups to understand your team’s individual situations and mindsets.

We combine this in-depth analysis of your employees with our designers’ creative assets and deliver it to our award-winning copywriters. With the context of several different “personal brand archetypes,” they write and position company-approved posts that can easily then be distributed and shared authentically by your employees.

The result is an organic, free means of exponentially promoting your brand and products to thousands of more potential consumers as well as creating hundreds more company spokespersons to help any PR situation.

How we work.

Aligning goals with measurable results

Our work often begins with an alignment on your key goal. What are we driving your employees to do? Are they helping in a PR situation? Are they promoting a product? How do you want to promote employee engagement with your company?

Next, we'll better understand who we want to reach. Are we looking to create change in the sales department? Do we need to activate the c-suite? Who do you want your employees to be influencing? The more targeted we can get each step’s audience, the more successful we’ll be.

Then we'll define a series of metrics to better measure our messaging effectiveness.  What actions do we want your employees to take?  What actions do we want them to inspire in others?

Finally, we'll help you develop a channel strategy tailored to your company culture. It’s important we provide a solution that not only will grow your business externally, but promotes internal growth among your team in a direction you want to take them. No matter which choices we make together, we'll be your trusted partner every step of the way.

Our Values and Beliefs

Employee engagement is the next marketing frontier

Did you know two-thirds of all US employees are not engaged in bettering their company? The untapped potential of turning even a percentage of your staff into brand advocates and micro-influencers could have exponential repercussions on your brand and sales.

We respect your unique culture

Every company is different. Whether you are B2B or B2C, product-driven or service-driven, software or hardware, all of these, combined with your specific team, created the unique and delicate company culture you have today. All of our solutions are built to seamlessly integrate change into your organization to produce the least amount of resistance.

We develop your talent

We promote hard and soft-skill specific training to help your people level up because we know it won’t just be there social media we utilize. We work hands on with your team to make every member comfortable on camera to be the ideal spokesperson during interviews.

We aim for minimal lift

Most employees already feel they are working at their max capacity which can sometimes lead to resistance when they are asked to step up their engagement with brand advocacy. That’s why we aim to work with your staff to provide them training and templates that compliment their established workflow.

Our capabilities.

Engagement Strategy

We craft messaging buckets that are aligned to unique, culturally appropriate content to drive emotion and highlight core values. 

Brand Advocacy and Ambassador Programs

We help your talent drive brand advocacy and share ideas internally and externally through a top-down and bottom-up approach to ensure strategic and emotional alignment at every level.

Employee Guidelines

Instead of command and control, we help you define the road rules for social media and professional community content and employee portfolios so your people feel good about sharing.

Internal Communications

We help you develop a content strategy and plan with sample posts for internal newsletters, intranet postings, desk drops and more.

Culture Activation

We help you attract and retain people through pervasive habits and programs that lead to happier, more organically engaged people.

Operational Analysis

We help you leverage data and insights to act quickly address problems and harness your strengths for growth and efficiency.

Personal and Professional Development

We enable managers with action planning and help team members at every level learn skills that benefit their career and your company.

FAQ

How can an employee engagement marketing service help me?

With the right agency, you can turn your entire staff into influencers and brand advocates for your company. From boosting reach on every piece of content you put out to everyone being able to deliver an exceptional media interview, employee engagement exponentially expands your business’ platform.

Will the process be disruptive to our current outputs?

Here at TOP, we work tirelessly to create and establish an employee engagement program that not only seamlessly works into your staff’s already busy schedule, but integrates into the pre-established culture you already love.

What if we need more than just boosting employee engagement?

Luckily, our agency is part of a larger “TOP Universe” that can handle all of your marketing needs. From an in-house production studio, award-winning designers and copywriters, news-leading data division, to even an international influencer network, the TOP family is ready to help you with all of your business’ needs.

How can an employee engagement marketing service help me?

With the right agency, you can turn your entire staff into influencers and brand advocates for your company. From boosting reach on every piece of content you put out to everyone being able to deliver an exceptional media interview, employee engagement exponentially expands your business’ platform.

Will the process be disruptive to our current outputs?

Here at TOP, we work tirelessly to create and establish an employee engagement program that not only seamlessly works into your staff’s already busy schedule, but integrates into the pre-established culture you already love.

What if we need more than just boosting employee engagement?

Luckily, our agency is part of a larger “TOP Universe” that can handle all of your marketing needs. From an in-house production studio, award-winning designers and copywriters, news-leading data division, to even an international influencer network, the TOP family is ready to help you with all of your business’ needs.

Our expertise.

  • Facebook Marketing
  • Youtube Marketing
  • Instagram Marketing
  • Viral Marketing
  • Internal & Market Research
  • Video & Image Production
  • Influencer Marketing
  • Company Audit

62%

The percentage of employees who believe good engagement at work has noticeable effects on health.

Let’s bring your company values to life.

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.