Email Marketing Agency

Email marketing is still the primary customer acquisition program in the digital landscape and is utilized to great effect by some of the most profitable companies in the world. On its surface, email marketing may seem like a simple process, but done right, it can be a complex and effective way to reach many different audiences with different messages. Done wrong, and its the spam folder for you. TOP is a full-service marketing agency that knows how to not only get your marketing emails read, but drive customers to the CTAs your brand needs to grow.

Some of our Email Marketing services include:

• List building and list cleaning
• Full-service email marketing management
• Audits of existing email marketing
• Content distribution
• Landing page review and improvement

Email Marketing is easy to do, but difficult to do well. It involves constant testing and retesting of messages, tactics, techniques, and components. At TOP, we’re well versed in all of the steps necessary to create an effective email marketing campaign. From strategy and content production, to list building and maintenance, we can help your find the sweet spot in your email marketing campaign that guarantees an open and click-through rate that will help your brand grow.

We do this by maintaining our data-centric focus. There are dozens of factors to consider in email marketing, from time of day, list segmentation, message tailoring, cadence, and CTA. Each of these components should be tested and retested in order to determine the optimal configuration of tactic, technique, and message that will grab your customer’s attention. At TOP, we A/B test every component from the subject line to the time of day to optimize your investment. When we hit on something that works we scale it, while always keeping an eye on the next test. Email marketing is as much about learning your audience as it is sending them messages and with every piece of data we collect, our customer’s needs become that much clearer.

Having a strategy is the first step toward email marketing success. Gone are the days of the ‘batch and blast’ where one message could be sent to a massive group of customers. In order to have a successful modern email marketing campaign, messages must be tailored, lists must be cleaned and segmented, and components must be tested for optimal efficacy. To do that, you need a strategy. At TOP, we specialize formulating effective strategies using a combination of existing data, best practices, and our extensive expertise. From these insights, we create emails tailored for our many different audiences with CTAs that they are more likely to engage with and messages that are more likely to resonate. Then we test it all to optimize our sends, confirm our assumptions, and remain flexible over time.