Top Email Marketing Agency

An Email Marketing Agency That Drives Sales

From strategy, to list building, to that killer subject line, TOP can create an email marketing system that converts

Email marketing is still the primary customer acquisition program in the digital landscape and is utilized to great effect by some of the most profitable companies in the world. On its surface, email marketing may seem like a simple process, but done right, it can be a complex and effective way to reach many different audiences with different messages. Done wrong, and its the spam folder for you. TOP is a full-service marketing agency that knows how to not only get your marketing emails read, but drive customers to the CTAs your brand needs to grow.

Some of our Email Marketing services include:

  • List building and list cleaning
  • Full-service email marketing management
  • Audits of existing email marketing
  • Content distribution
  • Landing page review and improvement

Email Marketing is easy to do, but difficult to do well. It involves constant testing and retesting of messages, tactics, techniques, and components. At TOP, we’re well versed in all of the steps necessary to create an effective email marketing campaign. From strategy and content production, to list building and maintenance, we can help your find the sweet spot in your email marketing campaign that guarantees an open and click-through rate that will help your brand grow.

We do this by maintaining our data-centric focus. There are dozens of factors to consider in email marketing, from time of day, list segmentation, message tailoring, cadence, and CTA. Each of these components should be tested and retested in order to determine the optimal configuration of tactic, technique, and message that will grab your customer’s attention. At TOP, we A/B test every component from the subject line to the time of day to optimize your investment. When we hit on something that works we scale it, while always keeping an eye on the next test. Email marketing is as much about learning your audience as it is sending them messages and with every piece of data we collect, our customer’s needs become that much clearer.

Our analytical side feeds our creative side to maximum results

We love creating powerful emails for our clients

Having a strategy is the first step toward email marketing success. Gone are the days of the ‘batch and blast’ where one message could be sent to a massive group of customers. In order to have a successful modern email marketing campaign, messages must be tailored, lists must be cleaned and segmented, and components must be tested for optimal efficacy. To do that, you need a strategy. At TOP, we specialize formulating effective strategies using a combination of existing data, best practices, and our extensive expertise. From these insights, we create emails tailored for our many different audiences with CTAs that they are more likely to engage with and messages that are more likely to resonate. Then we test it all to optimize our sends, confirm our assumptions, and remain flexible over time.

Why Hire an Email Marketing company?

Email marketing done right can be a powerful conversion tool. But done wrong it could serious diminish a brand’s standing with its target customers. An email marketing agency like TOP knows where the pitfalls are and how to minimize the inherent risks in any strategy. We’ve created many successful, data-rich campaigns with high open and click-through rates. Our email marketing campaigns reflect your brand and help you stand out in a crowded mailbox.

How can Email Marketing help my business?

Email marketing is one of the effective digital marketing instruments available. It’s a direct message to your customer base and one they are more likely to see and engage with than other forms of advertising or marketing. It presents an opportunity to talk directly to your customer and when the right message is delivered to the right audience in the right way, it can drive open rates, click-throughs, and conversions better than nearly any other form of digital marketing.

What are the qualities of a top Email Marketing agency? 

When you hire an email marketing agency, you’re hiring the analytical and creative engine behind your digital marketing program. Make sure they are data-focused, fond of testing and retesting approaches, and use data-backed insights to create email copy and visuals that resonate with your diverse audiences.

Our Local TOP Email Marketing Agency Services

Talk to us about your email marketing campaign today.

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.