K‑12 Education Marketing Agency
We can help you leverage the cyclical school year to create thought leadership content that is simple, surprising, and significant in drawing new leads.
About us.
We help you reach students, so you can help students reach new heights
In all matters, when it comes to students, it’s always important to go above and beyond. We don’t rely on simple Gen-Z (and younger) stereotypes or broad generalizations about “kids these days,” we use data-driven insights to better understand and engage with the constantly evolving status of the modern classroom. And from teachers to administrators to parents, whether you are looking to engage with students or those tasked with educating them, we have the experience and market research expertise to get your name in the classroom.
But if you’re looking to revolutionize teaching, you’ll need more than just industry-leading research capabilities. We put insights into action by utilizing our in-house production, strategy, and influencer studios to deliver your message on a local, national, and even international scale to ensure students everywhere are getting the best education they can.
In all matters, when it comes to students, it’s always important to go above and beyond. We don’t rely on simple Gen-Z (and younger) stereotypes or broad generalizations about “kids these days,” we use data-driven insights to better understand and engage with the constantly evolving status of the modern classroom. And from teachers to administrators to parents, whether you are looking to engage with students or those tasked with educating them, we have the experience and market research expertise to get your name in the classroom.
But if you’re looking to revolutionize teaching, you’ll need more than just industry-leading research capabilities. We put insights into action by utilizing our in-house production, strategy, and influencer studios to deliver your message on a local, national, and even international scale to ensure students everywhere are getting the best education they can.
Our approach.
Create data-driven demand at both ends
We believe the key to unlocking a student’s desire to learn lies in the power of data, no matter where your business fits in. Whether you’re looking to provide services to students, boost enrollment for your program, or provide support to educators themselves, we deliver a ground-up analysis on students K-12 and their respective caregivers to pinpoint how we’ll drive demand for your business at both ends.
We combine data gathered from social media listening, original surveys, and focus groups with a dedicated team of copywriters, designers, and strategists to then develop emotional connections with students and teachers; developing extensive brand touch points across a multitude of platforms and mediums.
The result is a targeted, effective campaign leveraging influencers around the world that not only partners your business with the educational decision-makers, but delivers a better learning experience to students everywhere.
How we work.
Aligning messaging with audience metrics
Our work often begins with an alignment on key messaging. What are we trying to communicate? How can we use student examples, stories, and anecdotes to amplify our message?
Next, we'll better understand who we want to reach. Do we want to attract student interest in your school? Are we pushing to make administrative change across a state? Or are we trying to get the message out to teachers about a new tool?
Then we'll define a series of metrics to better measure our messaging effectiveness. What actions do we want our students to take? Do we have age appropriate support materials as they consider and ultimately purchase our product and services?
Finally, we'll help you develop a channel strategy. Should we lead with digital paid media to leverage its superior targeting capabilities or build buzz with young influencers who have audience loyalty that is off the charts? No matter which choices we make together, we'll be your trusted partner every step of the way.
Creating and deploying a country-wide youth program for Coca-Cola
A unique youth leadership training program was developed and distributed by PR Hacker to recognize young leaders and scholars from high schools around the US.
Our Values and Beliefs
All students deserve the best education
We believe in getting the latest and greatest technologies, apps, and products into the hands of children and teachers around the globe, it's why we do what we do. We use this core belief to ensure your business is built on a foundation of authentic brand trust and loyalty.
Students come in all shapes and sizes
Whether you're looking to narrow down your target audience by age, location, or background, we have the market research tools to deliver game-changing insights to ensure no one is working off of generalizations and stereotypes.
We lean into the organic
Students and their caregivers can recognize and tune out an ad with ease. That's why we work across dozens of the latest, trendiest apps and platforms to deliver organic, branded content to authentically reach our target audience.
We have to light the fire at both ends
It's not enough to simply market to students. While their energy and willingness to participate in viral marketing is powerful, we also have to target decision makers in the educational sector. This is why all of our campaigns come in two parts, one to target students, and one to target parents and teachers.
Our K-12 Education Expertise
Repositioning Sallie Mae as a student-facilitating brand
We launched a full-blown road-tour PR campaign that included workshops and scholarship coaching across states to help re-establish the Sallie Mae brand and generate millions of impressions on their website from scratch.
Read case studyOur formula.
Input from everyone
There are dozens of different groups that can fit under the education umbrella: teachers, parents, administrators, custodial staff. If you want to be integrating your brand into the educational system, get hands-on feedback from everyone it touches.
Listen to the kids
If you aren’t leveraging the students themselves for valuable market insights, you are wasting your most valuable resource.
Be on what’s trendy
Right now it’s Tik Tok, but what will it be tomorrow? Keeping up with the latest platforms and trends can be overwhelming, but the sooner your brand is on them, the less resistance you will have for creating organic, lead-generating content.
Follow your true north
Particularly when your business is so closely connected with children, brand authenticity is essential. The last thing a school wants is to be associated with a PR nightmare, so remember to have a mission statement and use your platform to always further it.
80%
The YOY growth in searches for learning-related apps.