Direct Marketing is much more than your typical mass email campaign. At TOP, we bridge the gap between having your message tagged as spam, and successfully garnering clicks, conversions, and customers. You need fast, reliable, and intuitive direct marketing — especially here in Minneapolis where your customers are very discerning — and TOP is all three.
You’ve taken the time and effort to build an extensive email list or lists, and they undoubtedly contain high-intention people who are waiting to be reached. But a single email blast, for example, won’t be the thing to please all your contacts. TOP performs in-depth analysis of key data, some culled from our own proprietary methods, to help you focus on the right targets, while staying within budget.
That amounts to a generation of data, creative assets, and personalized messaging to get the most appropriate CTA in front of your key audience members. With the experience, expertise and perspective TOP brings into your Direct Marketing plan, we get under the eyes of high-intent consumers you might have missed, resulting in enhanced Direct Marketing ROI.
Our Direct Marketing capabilities are:
- Personalized CRMs
- Response Analysis
- Market Analysis
- Marketing and Channel Strategy
- Vertical and Industry-Specific Direct Marketing
Using myriad Direct Marketing strategies, TOP creates the right blend to meet your needs. Whether it is an account-based marketing strategy with a boxed mailer, a sample press release for a prospect company, a SWAG box with branded products, or customized content kits, we know how to make your offering stand out and inspire action that leads to conversion. We leverage our network of agencies to survey and research what your customers are looking for and connect them with your unique value proposition in a flawless way.