Being one of the most business savvy, forward-thinking places in the world, Boston’s most successful business leaders are constantly on the hunt for new, innovative ways to present themselves to new and loyal markets. TOP works closely with Boston’s finest companies to combine traditional marketing efforts with precise targeting and digital age analysis to ensure your efforts reach the right audience.
We get to the right people, at the right time, with the right message. How? Our team helps you take data, creative assets, and personalized messaging to reach the right accounts with clear CTAs that drive your sales. We bring an intuitive perspective to Direct Marketing that reaches pockets of consumers in new markets, identifies high-intent consumers in existing markets, cross-sells and upsells services, and converts positive interactions into conversions.
Our Direct Marketing capabilities are:
- Market Analysis
- Marketing and Channel Strategy
- Vertical and Industry-Specific Direct Marketing
- Personalized CRMs
- Response Analysis
TOP creates a strategy tailored to your brand’s specific needs and uses the most advanced methods to fine-tune our approach. Whether it is an account-based marketing strategy with a boxed mailer, a sample press release for a prospect company, a SWAG box with branded products, or customized content kits, we at TOP know how to make your offering shine and inspire action that leads toward conversion.
We consider ourselves unique from your average Boston agency because of our ability to turn data into actionable, measurable results. We leverage our network of agencies to survey and research what your customers are looking for and connect them with your unique value proposition that will encourage them to act.