Food Marketing Agency
Put your marketing where your mouth is to reach an audience sceptical about where their food comes from. TOP is a leading global food marketing agency.
About us.
We know that every food brand has a story.
We believe food and beverage brands have the power to play important roles in people's lives. Having worked with some of the largest food and beverage brands in the country, marketing expertise helps brands stand out in a saturated market.
At TOP, we are data-driven marketers with the creative touch needed to break through in the food and beverage arena. We pull on years of food industry experience to create viral-worthy marketing strategies and campaigns that will contribute to your growth.
We believe food and beverage brands have the power to play important roles in people's lives. Having worked with some of the largest food and beverage brands in the country, marketing expertise helps brands stand out in a saturated market.
At TOP, we are data-driven marketers with the creative touch needed to break through in the food and beverage arena. We pull on years of food industry experience to create viral-worthy marketing strategies and campaigns that will contribute to your growth.
Our approach.
Standing-out from the crowd through human connection
We believe that consumers are always changing but the core of marketing remains the same: humans connect with emotional storytelling. Food is a fundamental part of life and the food brands are always looking to tell stories that express how their brands improve the lives of their customers.
Our creative team works directly with our extensive data division to determine exactly what your target market is looking for in a food brand and create strategies that exemplify those values. We harness the power of scalable digital marketing with time-tested traditional media to provide an encompassing platform for your brand.
How we work.
Digital Marketing With a Backbone in the FundamentalsThe world is digital but that doesn't mean you should ignore anything that isn't. Food brands provide a fundamental need but that doesn't mean that your approach should remain in the traditional sphere. We are a digital agency that believes in being digital first, but not digital only. We have processes that utilize the best digital resources have to offer, but combine that with old-school expertise and know-how to make a potent combination. It's this digital first, traditional too approach that makes us so effective.
The world is digital but that doesn't mean you should ignore anything that isn't. Food brands provide a fundamental need but that doesn't mean that your approach should remain in the traditional sphere. We are a digital agency that believes in being digital first, but not digital only. We have processes that utilize the best digital resources have to offer, but combine that with old-school expertise and know-how to make a potent combination. It's this digital first, traditional too approach that makes us so effective.
Earning Media the Old Fashioned Way
Our data team conducted a quick survey around Del Monte's famous green-bean casserole recipe to pitch local stories that converted into significant sales improvement for Thanksgiving.
Read case studyWhat makes us different?
We are full-service
We operate across 35+ disciplines from digital marketing, to SEO, to public relations, so we can bring the entire suite of marketing capabilities to your food brand.
We are data-obsessed
Every decision we make is grounded in unique data insights so you can be sure that your messages are designed to resonate and create ownable spaces that get you noticed.
We are growth focused
We apply growth marketing principles to everything we do, experimenting, measuring and optimizing throughout the life of your campaign.
We have a global reach
Your customers can be found nearly everywhere and we have experience reaching customers nearly anywhere. We've run campaigns in in dozens of countries across the globe.
Our Food Marketing Expertise
Introducing Finlandia's premium butter in the US with the help of social listening
Our research team employed a robust mass media and social media listening program to identify subjects in this concentrated market and use that data to launch a massively successful campaign.
Our formula.
Embrace transparency and show it
Don't sweat those annoying questions about who grew, fished, and supplied their food. Answering these questions humanizes your company and builds trust in your product so lean in to them.
Empower your customers to live green lifestyles
Much of a consumer's ability to live sustainably is out of their hands. By highlighting how your product is produced in an environmentally conscious way, you can give your consumers back a little agency.
Don't let Your story get stale
Your brand narrative is one of the most important things a consumer learn about you. Successful companies last decades (or centuries) because they consistently refresh their narrative for changing audiences.
Keep your product in focus
A picture is worth a thousand words and for food marketing, that word should be "yum" 1000 times. Use images and video to trigger customer cravings more than tag lines or slogans.
140%
The amount watch times for new recipe videos in Canada has increased in the last year.