Entertainment Marketing Agency
TOP is a leading entertainment marketing agency that helps you expand your brand's outreach to your target consumers through strategic campaign execution.
About us.
We make sure it’s a sellout show every night
Despite the creative talent in your studio, it can be a hard task to get your internal teams to turn around and focus on repurposing content for promotion means: that’s where we come in. A well-executed, robust, and compelling entertainment marketing strategy can help generate brand awareness and lead to better conversions.
As a team of creatives and strategists backed by an extensive team of data analysts and a globe-spanning influencer network, we know how to get people excited for your content, no matter what you produce. Whether your studio specializes in movies, sporting events, live performances, or anything streaming, you focus on creating. We’ll make sure it gets out there.
Despite the creative talent in your studio, it can be a hard task to get your internal teams to turn around and focus on repurposing content for promotion means: that’s where we come in. A well-executed, robust, and compelling entertainment marketing strategy can help generate brand awareness and lead to better conversions.
As a team of creatives and strategists backed by an extensive team of data analysts and a globe-spanning influencer network, we know how to get people excited for your content, no matter what you produce. Whether your studio specializes in movies, sporting events, live performances, or anything streaming, you focus on creating. We’ll make sure it gets out there.
How we work.
We use data analytics to reach your target audience
We use best marketing practices to help your business level up. Our team of expert marketers dive deep into your brand’s needs and focus heavily on demographic behavior and interests to reach your potential customers. We use data analytics to constantly test and optimize content for better brand awareness and viral engagement.
We create a channel of communication between your business and your target audience, and build a positive brand persona by engaging with potential customers at each level of their buying journey. Our team has established relationships with influencers and stakeholders in the entertainment industry to help with effective brand positioning.
Our values and beliefs
We identify the right audience
We do thorough market research to identify your customer base and devise strategies to share your brand’s message with your target audience at the right time.
We nurture leads
We score leads according to customer behavior, needs, interests, and pain points, and use effective campaigns to lead your target audience to the buying stage.
We have the right tools
We use tried and tested methods to disseminate your brand’s message through the right platforms — whether via influencers, social media, videos, email, or many others.
We work laterally
We work on multiple platforms and parallel approaches at the same time in order to provide better ROI for our clients.
Our Expertise
Our formula.
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Deep market segmentation
Smart entertainment marketers don't just collect data, they manage it. This data delivers information on how to interact with your consumers and what they're looking for from your brand.
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Demographics retargeting
Occasionally data shows results that are so drastically out of line with original assumptions that it prompts a fundamental shift in an entertainment brand's marketing. Retargeting the campaign to focus on this new demographic prevents poor box office performances.
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Stackable content
Stackable content is the process of making content creation more efficient, effective, and scalable by first creating your most important original material and then distilling derivative content from it. We use these assets to create pillar, macro, micro, and nano content all from the same key source material.
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Focus on social media
Adopting an omnichannel approach to share your brand’s message with your audience is integral to reaching them where they are most likely to engage. Build brand integrity by posting consistent content on different social media platforms for better visibility, transparency, and reach.
60%
The amount watch time for comedy videos has grown in the last year.