Charlotte Digital Marketing

Test. Optimize. Perform. These are the tenants of an excellent digital marketing campaign

TOP is a new digital marketing agency with global reach right here in Charlotte.

Talk to an Charlotte digital marketing expert
Not your ordinary digital marketing agency

From the NoDa to South End, we commit to making Charlotte companies grow with velocity

When you’re in a progressing city such as Charlotte— or even just down the road in Raleigh-Durham, Asheville, or even Knoxville — it can be easy to overlook the fact that digital marketing requires humans, not machines, to act on carefully crafted CTA’s.  At TOP, our team of marketers, media buyers, keyword optimizers, targeting experts, and analysts execute data-driven campaigns mindful of the customer journey.

Whether it’s persona development and differentiation; targeting prospects and converting to buyers; targeted content marketing; organic traffic acquisition; efficient paid search; and programmatic media buying, we offer a remarkable digital marketing suite that moves the needle in the following disciplines in Charlotte and beyond:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) ads
  • Amazon store optimization
  • Conversion rate optimization (CRO)
  • Website design and development
  • Social media marketing

We work in multiple channels to spotlight connections within every stage of the customer pipeline, leveraging opportunities for brands to engage their target audience. Our advanced tracking capabilities and partnerships help bridge your online marketing to offline results, creating a digital media plan integrated in ways other Charlotte agencies can’t fathom with an interwoven marketing program that delivers a seamless brand experience through the influence of targeted content.

We got the Charlotte expertise

Smart brands learn from their own mistakes, brilliant brands learn from others'. We’ve put in the work on enough campaigns in Charlotte to be experts on best practices.

We thrive on Charlotte-based data

Data can give you every answer for digital marketing but only if you ask the right questions. Everyone on our team from analysts to copywriters lights up over numbers, so we love a data-driven approach.

We think holistically

There are no disparate channels when we create your digital marketing program. All channels are part of a seamless program optimized for their unique role in the marketing mix.

We work like growth marketers

We use a scientific method for digital marketing by creating a series of testable experiments with clear measures of success and iterating on those results.

Our digital marketing lives in Charlotte

We love each and every one of our Charlotte clients

As big data and A.I. reshape how we work the digital marketing field, one thing always remains the same: Digital marketing is an industry where acting on opportunity is always advantageous.

By finding and utilizing digital opportunities overlooked by the competition, you can compete with brands that will outspend you 10 to 1. We leverage those opportunities to create momentum without compromising the unique positioning for the premium brands that we serve.

As we operate at lightning speed, many digital marketers often try to force-fit a familiar solution onto a new problem. We make sure that we’re focused on the core digital marketing problem and tailor a solution to your needs.

Based in the Charlotte area — yes, we have both UNC and Duke fans in our office — we have helped emerging brands launch, scale, or grow in ways that buck the norms in their respective industries. To put it simply, we’re one of the best-performing digital advertising agencies in the world.

Why Hire a Charlotte Digital Marketing Agency?

Whether you’re just looking for help with a specific service or need a trusted partner to outline an entire digital marketing ecosystem, we’re local experts with national experience and global scale.  While many of our team members have studied or worked on Tobacco Road or at Wake Forest, we’ve also worked on B2C and B2B brand campaigns for many Fortune 500 and multinational companies. Because we’re a systems company, we create feedback loops that allow us to iterate smarter, faster, and better with every campaign we run.

Targeted Digital Marketing From Startups to the Enterprise

Looking to boost your leads or app signups? If you’re a B2B enterprise or a up and coming SaaS brand, we take data-driven paid advertising & content driven SEO and expand your grasp. We can start small and scale up once we’ve proven results or analyze a larger digital program to spot missed opportunities and inefficiencies. From Yorkmount to Collingwood, we test, optimize, and scale performance at world record speed.

An Charlotte Digital Marketing Agency That Understands Intent

We can help you better understand the intent of your target audience and test your creative with local Charlotte residents from Cherry to Elizabeth and South End to First Ward. The result is a data-driven approach with innovation and creativity, pushing for new and forward-thinking solutions with each project.

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