When you’re in a city like Boston that’s always ahead of the bell curve — or even down the road in Newton, Portsmouth, or Manchester — it can be easy to forget that digital marketing requires a humans touch to succeed. At TOP, our team of expert marketers, media buyers, keyword optimizers, targeting experts, and data analysts create and employ data-driven campaigns that never leave out the customer journey.
We offer consumer persona development and differentiation and we’ll also reach prospects and convert them to buyers via targeted content marketing; organic traffic acquisition; efficient paid search; and programmatic media buying. Essentially, we offer a digital marketing suite that will move the needle in the following disciplines in Boston and beyond:
- Search engine optimization (SEO)
- Pay-per-click (PPC) ads
- Amazon store optimization
- Conversion rate optimization (CRO)
- Website design and development
- Social media marketing
We work within multiple channels to create connections in every stage of the pipeline, utilizing opportunities engage audiences and allowing our advanced tracking capabilities and partnerships to connect online marketing to realtime, offline results. This creates digital media planning integrated in ways other Boston agencies can’t with a holistic marketing program that delivers a seamless brand experience through targeted content.