1601 E. 7th St. Austin, TX 78702


Austin's Top Crisis Communications Agency

Austin is rapidly becoming the go-to city for exciting companies of all industries. Whether you’re a content startup off of Congress, or an international conglomerate in Round Rock, chances are you’re trying to grow. But with growth coming growing pains.

TOP Agency understands how to minimize crises, repair reputations, and work proactively to ensure history doesn’t repeat itself.

Our crisis communications philosophy

A. We respond fast.

We live in a world where stories can go viral in thirty minutes—but they can die just as quickly. We know how to spread stories, and we know how to stamp them out, responding at the speed of news.

B. We build partnerships.

TOP Agency works proactively to assemble a network of credible influencers who speak up in your defense when the public debate gets hairy. In other words, we make it easy to get a little help from your friends.

C. We get local.

Most local media platforms have local functionality baked in. That means the same story gets told multiple ways, depending on where folks are. We geo-tag our responses, targeting local press who might have an interest in the story and working with them to promote your response.

The TOP Agency crisis communications process

1. First, we listen.

Before we jump into the media circus, we sit down with your top team and try to understand things from your point of view. How do you feel you’ve been covered unfairly? Has the press left out key details in the story? What external factors were at play?

2. Next, we act.

Then, we craft content that opposes negative coverage, without delegitimizing or minimizing it. We spread your side of the story where it matters most—e.g. the social media channels your customers hang out on—and then meticulously measure the impact of our efforts through press tracking and social listening.

3. Then, we fix.

Finally, once your wildfire has been put out, we work with your top team to understand the root of the problem, and hash out a set of concrete, actionable changes to ensure the crisis is not repeated.

Congress Avenue agency location

Austin is one of the fastest-growing cities in the U.S., and we at TOP Agency Austin Crisis Communication Agency are here to ensure that your business’s growth goes smoothly. If you’re looking for a national agency with a local presence to help you with your crisis communications needs, look no further than TOP Agency Austin.

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