Multicultural Marketing

Messages that reach real people, from every walk of life.

Your audience are people too and to reach them, you need to understand who they are, what they want, and where they are. 

Our Subject Expertise

Our extensive experience with data-backed PR and marketing means we have the tools and the expertise to reach every audience, no matter who they are, what they are looking for and the medium they are participating in.

Cultural Insights Value Marketing African-American Marketing Hispanic Marketing Minority Markets

Know your audience on an individual level

Never forget that each data point represents an individual with unique views, experiences, needs and desires. Balancing the aggregate and the individual is the key to success.

Send messages of empowerment

Go beyond the benefits of the brand and offer messages of empowerment that help your customers align your brand into their lives. 

Convert social media influencers to your cause

It’s no secret that people trust individual influencers more readily than they trust brands and companies. If you can win over social media influencers who then spread your message for you, you’ll be taking a big step toward making an impact.

Automate multiple touchpoints

Automating the outreach to your supporter lists — whether it be through email, text, or social — will ensure consistent touches on a schedule that works and will free up resources for new leads. 

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