Messages that reach real people, from every walk of life.
Your audience are people too and to reach them, you need to understand who they are, what they want, and where they are.
Know your audience on an individual level
Never forget that each data point represents an individual with unique views, experiences, needs and desires. Balancing the aggregate and the individual is the key to success.
Send messages of empowerment
Go beyond the benefits of the brand and offer messages of empowerment that help your customers align your brand into their lives.
Convert social media influencers to your cause
It’s no secret that people trust individual influencers more readily than they trust brands and companies. If you can win over social media influencers who then spread your message for you, you’ll be taking a big step toward making an impact.
Automate multiple touchpoints
Automating the outreach to your supporter lists — whether it be through email, text, or social — will ensure consistent touches on a schedule that works and will free up resources for new leads.