Content Marketing is one of the oldest and most effective forms of promoting a business. But in the last few decades it has undergone a dramatic paradigm shift. Where once there were just a handful of avenues for content dissemination, now there are hundreds, each with their own pros, cons, audiences, rules (written and unwritten), and core components. At TOP, we have experience in nearly every form, facet, and function of the Content Marketing funnel and the creative bona fides necessary to craft content that attracts your core audiences.
Adding value is the single most important aspect of Content Marketing. From the very first introduction to your brand, through the final step of the sales funnel, Content Marketing is designed to provide information useful to your target audience. They should come away from the experience thinking “that was helpful, I’ll consider them when I’m ready to buy.”
Our Content Marketing services include:
- Need state and pain point mapping
- Target persona creation
- Concepting and messaging creation
- Asset production (print, video, data, etc.)
- Strategic asset dissemination
Building a comprehensive content strategy is the most important step in a brand’s content marketing effort. It begins with understanding who are our audience is, their pain points, need states, and interests at different points in the marketing funnel, and the types of messages that will resonate with them at each step along the way. Without a strategy you could create the greatest content in the world but fail to meet your goals because the right audiences didn’t hear the right messages at the right times. At TOP, we’re masters of the content marketing funnel and artists in content creation.