Content Marketing

A Content Marketing Agency Built on Strategy

The Right Content For the Right Audience at the Right Time

Content Marketing is one of the oldest and most effective forms of promoting a business. But in the last few decades it has undergone a dramatic paradigm shift. Where once there were just a handful of avenues for content dissemination, now there are hundreds, each with their own pros, cons, audiences, rules (written and unwritten), and core components. At TOP, we have experience in nearly every form, facet, and function of the Content Marketing funnel and the creative bona fides necessary to craft content that attracts your core audiences.

Adding value is the single most important aspect of Content Marketing. From the very first introduction to your brand, through the final step of the sales funnel, Content Marketing is designed to provide information useful to your target audience. They should come away from the experience thinking “that was helpful, I’ll consider them when I’m ready to buy.”

 

Our Content Marketing services include:

  • Need state and pain point mapping
  • Target persona creation
  • Concepting and messaging creation
  • Asset production (print, video, data, etc.)
  • Strategic asset dissemination

Building a comprehensive content strategy is the most important step in a brand’s content marketing effort. It begins with understanding who are our audience is, their pain points, need states, and interests at different points in the marketing funnel, and the types of messages that will resonate with them at each step along the way. Without a strategy you could create the greatest content in the world but fail to meet your goals because the right audiences didn’t hear the right messages at the right times. At TOP, we’re masters of the content marketing funnel and artists in content creation.

We're Storytellers in Every Medium

Our Content Marketing Clients See Real ROI

Though adding value may be the most important goal in Content Marketing and strategic understanding of the marketing funnel may be the critical roadmap to achieving it, there are many methods to getting to our destination. At TOP, we’re masters of them all from video, print, online, copy, design, data collection and analysis, and more. In fact, we’ve distilled the creation of these varied and methods into a sort of uber-tactic that we call Stackable Content.

Stackable content is a way to take existing or newly generated scalable marketing content and
messages anchored in far-reaching pillar content from which all other content is derived. For instance, a comprehensive white paper can be used to form the basis of several useful industry blog posts or op-eds, a how-to video, an enlightening infographic, e-newsletter content, and a myriad of thoughtful and engaging social posts. As such, we’ve taken an information-rich but somewhat inaccessible piece of content and created dozens of valuable and digestible messages across every platform your audience is likely to prefer. This is just one way we use content to meet audiences at the right points in the marketing funnel.

Why Hire a Content Marketing company?

Hiring a Content Marketing company provides your brand with the resources, skill sets, and expertise needed to compete in a highly competitive but critical promotion arena. The internet is chock full of poorly executed content marketing campaigns taking up the valuable bandwidth of your target customers. A Content Marketing agency like TOP will provide the in-depth analysis, strategy, tactics, and execution your brand needs in order to be heard among the din.

How can Content Marketing help my business?

It would be easy to say in a market as saturated with content as it currently is, that adding another voice to conversation will not be effective. But the fact remains, consumers expect brands to provide them value from their first interaction through the end of the sales process … and beyond. Intelligent, strategic, impeccably executed Content Marketing does that, and often in a way that is more cost-effective than other forms of marketing.

A Content Marketing Agency with a Global Presence

When you hire a Content Marketing agency that has a global presence, you’re gaining access to knowledge, skill sets, and experience that can operate and draw insights from all over the world. We’ve conducted campaigns in dozens of countries for brands large and small. However, we’ve never forgotten the importance of understanding the local needs of our clients and our customers. We’re a global agency, with a local perspective, the best of both worlds.

Our Local TOP Content Marketing Agency Services

Let's stack content together.

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.