With so many diverse avenues for marketing your brand, reaching an audience can be easier and less expensive than ever before. But once you’ve found them, you’ve got to be authentic, personal, and targeted, because you can bet your competitors will.
These are among the biggest things consumers value when interacting with a brand. Don’t believe us? How about some numbers. 86% of consumers say authenticity is a differentiator; 73% would pay more for a product from a transparent company; 94% would remain loyal to that brand. We love those numbers because everything we do seeks to be authentic and transparent.
It’s not enough for the product to be personally relevant, the marketing needs to be as well. 78% of consumers say personally relevant content will be the deciding factor. We know how to identify and locate your audience and find what makes them tick — providing relevant content right where they live.
You don’t need a Kardashian to use your product on Insta to get the most out of the influencer trend. Targeting micro influencers with smaller but intensely motivated fan bases predisposed to use your product can be a massive boost to your bottom line with minimal resources. We work with influencers of all sizes across a million target topics to identify audiences for your message.