Corporate Social Responsibility Agency
TOP Corporate Social Responsibility Agency helps businesses streamline, raise awareness with bespoke CSR campaigns, from content creation to strategically executing them.
About us.
We love promoting positivity.
You want your brand to be a force for good in the world. TOP Corporate Social Responsibility Agency wants to tell you're story because it deserves to be told. Modesty is a noble trait, but in the world of CSR, it can actually hinder your goals.
While it's true that good PR is good for business, our Corporate Social Responsibility Agency also strives to make the world a more positive place. Good deeds should be recognized, and we know how to tell your story in a way that benefits everyone, bringing you closer to your goals.
You want your brand to be a force for good in the world. TOP Corporate Social Responsibility Agency wants to tell you're story because it deserves to be told. Modesty is a noble trait, but in the world of CSR, it can actually hinder your goals.
While it's true that good PR is good for business, our Corporate Social Responsibility Agency also strives to make the world a more positive place. Good deeds should be recognized, and we know how to tell your story in a way that benefits everyone, bringing you closer to your goals.
Our approach.
Brand-custom messaging meets authentic delivery
We believe the first step in developing your personalized CSR strategy begins with assessing your brand and your competitors. We visualize your findings on our CSR axis in order to find a position for your brand that not only connects with audiences but differentiates your company in a potentially saturated market.
We combine your tailored solution with our CSR network to then create brand allies who can help carry and authenticate your company’s new message. We leverage both brand partnerships to expand to new audiences as well as our own international influencer network that will support your cause. The result is a massive swing in both sales and opinion of your brand that positions you as not just a market leader, but an authentic social activist.
How we work.
Align messaging with audience metrics
Our Corporate Social Responsibility Agency work often begins with an alignment on key messaging. What are we trying to communicate? What is the stance you want your brand to take on a particular topic? Next, we'll better understand who we want to reach. With almost two-thirds of modern consumers caring about brands with purpose, and Gen Z being double that, we know there are big market opportunities. But is your issue regional? Does it promote a particular demographic?
Then we'll define a series of metrics to better measure our messaging effectiveness. What actions do you want your audience to take? Is the push for social responsibility meant to spread awareness or make your business more appealing to consumers? Finally, we'll help you develop a channel strategy. Should we lead with digital paid media to leverage its superior targeting capabilities or build buzz with socially conscious influencers who can authentically deliver your message to a loyal audience? No matter which choices we make together, we'll be your trusted partner every step of the way.
Turning corporate philanthropy into viral buzz
Our innovative work for Milk-Bone transformed a corporate giving program into a viral phenomenon that was selected by PRWeek as the world's best CSR campaign.
Read case study$500K PR Value
Being a Good Citizen
We bring strategy and creativity to your CSR campaign for maximum impact
At TOP, we believe corporate citizenship is more than just signing a pledge or making a donation. Citizenship is about making real contributions to your community and the world at large, even if no one is watching. However, we live in a world where the more attention something gets, the greater the impact it has. And when talking about the good your company will do as a corporate citizen, advancing strategic branding and marketing goals will help every dollar go further than it would have in a vacuum.
We help your company determine where and how you can make the most impact and then package that impact in a world driven by mass and social media to make it more newsworthy, shareable, and viral.
- Full-Service CSR Campaigns
- CSR Training
- Dedicated CSR Specialists
- Wide experience from startups to local service providers
Our Values and Beliefs
We build awareness
Real change comes from accepting the problem and resolving to fix it while bringing others on board. That requires an awareness campaign and at TOP we're adept at generating local and national attention through top-flight PR and thought leadership.
We tell stories
The best CSR campaigns are built around stories and we take your campaign's story and package it into a simple, surprising, and significant format that will have maximum impact.
We advance your cause
We build CSR campaigns around your unique brand identity in order to determine how and where your company can have the biggest impact.
We improve the world
We truly believe in the power of giving back and want to help those who have the resources, give back in a way that has the biggest impact and is sustainable enough to ensure they can do it over and over.
Our CSR Capabilities
Initiative Development
Our corporate social responsibility agency helps your company determine the proper way to engage your CSR program whether it be employee volunteerism opportunities, promotion of various philanthropies, or sponsoring important events.
Partnership Identification
Many companies and organizations choose to partner with existing philanthropic groups or other companies in order to maximize the impact of their efforts. We help identify and negotiate these agreements.
Outreach Optimization
Our Corporate Social Responsibility Agency uses significant marketing, public relations, and advertising skills to promote your CSR campaigns to participants, employees, stakeholders, and most importantly, your customers.
ROI Measurement
TOP determines and measure the right KPIs to ensure that your CSR campaign is meeting internal goals and to help promote your results to your customers.
Why choose TOP?
Build a legacy that goes beyond business and into the community you live in.
Give Back with Boosted CSR
A Wealth of Experience
We've been helping companies execute CSR campaigns since the early days of our own company. We know the ins and outs of a successful campaign and will help your brand find the right avenue to CSR success.
Multiple Disciplines for One Cause
At TOP, we're not just a CSR agency, we're a PR agency, a marketing agency, a video agency, a branding agency, the works. We can use every one of our disciplines to help your CSR campaign get results for the community and the company.
A social purpose agency helping social purpose brands
For social purpose brands, profits are a means to bettering the world and we help them go beyond a CSR campaign. These brands have made improving the world around their center to their reason for existing and they need an agency that can handle this existential component to who they are.
63%
The percentage of consumers who prefer to purchase from purpose-driven brands.