The district is a city that nearly defines the word: competitive. It is home to some of the biggest companies in the world, the seat of the most powerul countries on Earth, and some of the fastest growing startups. When you’re mired in this landscape it’s easy to lose track of core strategies as you grow and evolve. TOP’s team of elite brand strategists, market researchers, and data analysts have the know-how to make your next product launch, the most successful yet and turn heads in a town full of people who are not so easily impressed. Come to us if you need consulting for one-off projects or a complete strategic overhaul of your market positioning, it doesn’t matter your needs, our analysts are skilled and ambitious professionals who are always thinking outside the beltway. We’ve got the drive of a Washington, D.C. startup with the strategic chops of a global agency that has been around the Mall a few times.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Washington, D.C. brand strategists
- Wide experience from Washington, D.C. startups to tech giants to fast-growing CPG
TOP takes you through a series of activities — performed in-person in Washington, D.C. or remotely in locations around the world — that help you define or redefine the KPIs of success to ensure maximum return and cement your market position in new and powerful ways.
Your brand is at the heart of our strategy so we will ask frank and critical questions like: Is your new product or technology truly novel? What will the market pay for it? What are they paying for it now? Could a tweak of your competitive dynamics pay back big in efficiency? How do you test your positioning and can we do it better, together? Are you really happy with your target market or is the world your Pearl Street oyster?
We’re realistic, pragmatic, visionaries striving to do independent analysis of various issues affecting your business to ensure the viability and potential profitability of your products — locally, nationally, globally. Without the right strategy, tactics are meaningless. Let us help you get the whip count right to reach your goals so your strategy passes with unanimous consent. Your future self will thank you when you’re enjoying your epic growth.