Toronto Branding

Let's create a strategy that will completely light up your brand

One of the world's leading global branding agencies is located right here in Toronto

Talk to a Toronto Branding Expert
We do branding differently, both in Toronto and abroad

From Little Portugal to Victoria Village, we’re scaling branding globally for local Toronto businesses

When companies grow as quickly as they tend to in Toronto — one of the world’s most competitive markets — strategy can often take a backseat in lieu of larger business priorities. At TOP, we employ the industry’s brightest brand strategists, market researchers, and data analysts to conduct a thorough and strategic analysis of your company’s capabilities, offerings, and opportunities. Whether you need brand strategy consultation for a single campaign or you need to reshape your current positioning with a revamped go-to-market plan, the team at TOP brings a wealth of experience and a habit of taking calculated creative risks to every project. We’re startup scrappy with the resourcefulness of an agency twenty years our senior.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated Toronto brand strategists
  • Wide experience from Toronto startups to tech giants to fast-growing CPG

When you partner with TOP, we’ll take you through a multi-step strategic process, be it remotely or in-person here in Toronto. We ask the tough questions that will allow us to solidify your unique positioning and redefine key metrics to measure success: Is your technology, product, or service new or novel? What problem does it solve for? Where can we cut costs, and where can we spend money in order to properly market this product? Can you test messaging in not only Toronto but in Harbourfront, Port Lands, and Cabbagetown? How quickly can you scale locally? Nationally? Globally?

When you execute on strategies that have not been properly tailored to your company’s unique value proposition, you will waste valuable time, money, and resources that could be directed to other funnels of your business. With TOP, you will receive an independent analysis of the various issues affecting your business and the opportunities available to ensure profitability at the local, national, and global scale.

We bring competitive Toronto intelligence

As a Toronto agency, we present an executive summary with a recommended campaign brand strategy based on solid analytical evidence, our own strategic insights, and a knowledge of the market that includes all of the best restaurants (none of which can be found in the C.N. Tower).

Just like the Toronto Scuba Centre, we dive into the data

For our Toronto clients, it is imperative that we clearly understand your market so that everyone within your own ranks also has a realistic point of view, based on facts rather than intuition.

We rally the troops, like the Raptors rally fans

Simply put, we help you get your business strategy on the same pages as your brand strategy.

We simplify at scale

A growing Toronto business brings growing complexity but we help realign both management and the front line to focus on what really counts. If only the TTC could do the same.

Compelling begins strategy begins in Toronto

We love our Toronto clients

Whether you start in Baldwin Village and head over to the ARGO and TIFF Bell Lightbox, or start in the fashion district and drive up through Old Toronto, Greektown, East York, The Danforth, and Oakridge, innovation is at the core of Toronto’s bustling scene. The 6 is home to some of the most progressive, disruptive technologies and the businesses that foster them. Regardless of the stage your company is at, one thing remains true: Your business requires people and processes to generate profits and operate as a well-oiled machine, but that machine needs the occasional relubrication to remain on the optimal course.

If your business is a machine, the people involved in any capacity — whether located in your Toronto headquarters, at one of you regional offices, or remotely — ultimately drive your company’s success. From the top down, brand strategy can often take shape or be inspired by the boots already on the ground.

We will help you take stock of your current business, practices, and the quality of energy flowing throughout your current organization. With a shift in mindset and strategy and an uplift in energy and morale, you will see results and focus like never before, placing you in the ranks of Toronto’s best companies.

Why Hire a Toronto Branding Agency?

Toronto is brimming with talent. It is why we placed roots here and why we constantly look for new projects to take on for brands, products, and services around the city. With the largest aerospace, design, and technology sectors in all of Canada, the potential to make inspiring work is unparalleled. When you partner with TOP, our ultimate goal is to differentiate your brand or campaign from the mundane, and that goal sets out to be met from the moment we create a process specifically catered to your needs. We access the challenges that stand in your way and the ownable moments that accompany award-winning work, then we package those into a strategy that is the mark of a great brand.

Elevating Branding Strategy for Toronto's Best and Brightest

There is no vertical we have not touched and no challenge we shy away from. The team at TOP seeks to add value that transcends hitting KPI’s and moving needles — we want to be the strategic partner that help fundamentally shifts your business in a positive way. We have compiled a team of experts across the marketing spectrum from social strategists to brand champions and digital media moguls to project management consultants who, thorough market insights, compelling creative direction, and unconventional positioning across channels, aim to place your company in a category of one.

A Branding Agency With a Habit for Data Research

We field primary quantitative and qualitative research — through a series of work sessions in Toronto, your Toronto office, or other offices worldwide — to supplement gaps in knowledge and give us a clear view of our audience’s thoughts, feelings and behaviors. This holistic understanding of what our audience says and how they act shapes the core insight that will fuel breakthrough creative work.  We use Toronto stakeholder interviews and immersive business planning to gain an in-depth view of the brand, emerging with a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

There are plenty of branding agencies who create stunning work. There are plenty of marketing agencies who mine out unforeseen data by doing the heavy research. Then, there’s TOP, a creative branding agency with a habit of backing their work up with facts grounded in data, numbers, and quantitative insights. In order to create a 360 degree-view of your brand and determine the impact we can drive, we conduct a series of work sessions either in Toronto or at other offices worldwide to crystallize our perspective of your business, industry, and competitive landscape. We will also determine what makes your audience tick and what types of messaging they will best respond to.  From this, expect a holistic diagnosis of your current positioning and ways to really take your brand to the next level.

We are looking to add a few more Toronto companies to our lineup of awesome clients. Let’s get on the phone, sync via email, or even grab an ice cream cone together. Toronto boasts a freakish amount of ice cream shops.

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