When companies grow as quickly as they tend to in Toronto — one of the world’s most competitive markets — strategy can often take a backseat in lieu of larger business priorities. At TOP, we employ the industry’s brightest brand strategists, market researchers, and data analysts to conduct a thorough and strategic analysis of your company’s capabilities, offerings, and opportunities. Whether you need brand strategy consultation for a single campaign or you need to reshape your current positioning with a revamped go-to-market plan, the team at TOP brings a wealth of experience and a habit of taking calculated creative risks to every project. We’re startup scrappy with the resourcefulness of an agency twenty years our senior.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Toronto brand strategists
- Wide experience from Toronto startups to tech giants to fast-growing CPG
When you partner with TOP, we’ll take you through a multi-step strategic process, be it remotely or in-person here in Toronto. We ask the tough questions that will allow us to solidify your unique positioning and redefine key metrics to measure success: Is your technology, product, or service new or novel? What problem does it solve for? Where can we cut costs, and where can we spend money in order to properly market this product? Can you test messaging in not only Toronto but in Harbourfront, Port Lands, and Cabbagetown? How quickly can you scale locally? Nationally? Globally?
When you execute on strategies that have not been properly tailored to your company’s unique value proposition, you will waste valuable time, money, and resources that could be directed to other funnels of your business. With TOP, you will receive an independent analysis of the various issues affecting your business and the opportunities available to ensure profitability at the local, national, and global scale.