St. Louis + Branding

Next-level branding for St. Louis businesses

From Riverview to Mount Pleasant, we’re putting St. Louis brands on the world stage

St. Louis has an economy most cities can only envy; a leader in manufacturing and healthcare, as well as a historic hub for both rail and maritime shipping, the Gateway to the West is on the verge of exploding into multiple global markets. How do St. Louis’ best brands handle that kind of jump? When they partner with TOP, our team of strategists, data analysts, market researchers, and creative geniuses supply designs that inspire, contagious messaging, and branding strategy that resonates, all in the name of a strikingly unique market position. From single-project consultation to complete brand overhauls, our team of local experts brings a wealth of experience and a global perspective to your efforts within St. Louis and beyond.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy
  • Content creation
  • Asset design

At TOP we guide you through a multi-step strategic process where we’ll ask tough questions that allow us to solidify your unique positioning and redefine your KPIs for peak efficiency. Is your technology, product, or service new, or novel? What problems does it solve? How do we minimize costs, and where can we invest in order to accelerate the marketing of your product? Can we test messaging not just in the STL, but Chesterfield, St. Charles, and Springfield? Should you scale nationally, even globally, sooner rather than later?

When you execute strategies that aren’t tailored to your company’s unique value proposition, you waste precious time, money, and resources that should be going toward developing your brand. With TOP, you’ll receive a holistic analysis of obstacles hampering your growth, as well as a report on the opportunities available to maximize your profits.

What makes us different?

We dive into the data

We do our homework, because a deep understanding of your market is crucial to dominating it. The ultimate goal of our branding strategies is a straightforward, realistic set of goals and expectations, based on hard facts.

We offer competitive intelligence

We’ll present an exhaustive analysis of your business with a market-ready branding strategy built on solid analytical evidence and our own experience-based strategic insights.

We keep messaging focused

We know a growing business brings growing complexity, so we’ve become experts at realignment; when you consistently marry your business strategy with your brand strategy, something amazing happens.

Collaboration is our cardinal principle

By ensuring your management team and your front lines are working in accord throughout each new effort, we foster the kind of world championship teamwork any baseball fan could recognize.

Winning strategy begins in St. Louis

We love our St. Louis clients

Edward Jones Investing and Monsanto already know what the rest of the country is quickly realizing about companies in Kosciusko and Carr Square; St. Louis is an incubator for success. Whether you’re a fresh startup or well-known industry leader poised to take your business to the next level, one thing remains true: Your people are your greatest asset.

Employees — whether located in your River City headquarters, stationed at one of your regional offices, or working remotely — are what define your company’s trajectory. That’s why the best brand strategies and insights take notes from the boots already on the ground.

While we do the heavy-lifting, we keep you fully connected and involved in the evolution of your brand. With fresh, bold ideas born from our observations of your team and the resulting boosts in morale, you’ll witness focus-driven results like never before, catapulting you into the ranks of St. Louis’ best companies.

FAQ

Why Hire a St. Louis Branding Agency?

An STL-based branding agency brings the pioneering spirit that our city is known for to every project launch, helping your brand break through saturated markets such as technology and consumer goods — or gain momentum in heavily-regulated industries like pharmaceuticals and healthcare. We know the business offerings of St. Louis are incredibly varied, so brand differentiation is woven into every strategy that we develop for you.

Unique Branding Strategy for St. Louis Companies

We conduct primary quantitative and qualitative research to supplement knowledge gaps and give us a detailed picture of your audience’s thoughts, feelings, and behaviors. We apply what we learn in a proprietary data-driven, diagnostic model that measures your brand’s current and potential in-market performance across all channels. This holistic model yields the insights that fuel our branding breakthroughs — breakthroughs that help your brands build relationships of worth, engage audiences more meaningfully, and positively influence the way your customers work, live, and play.

A Branding Agency That Lives in St. Louis

We’re not your everyday brand strategy agency — which means the value we deliver is far beyond conventional. As a global branding firm deeply versed in multiple industries, we help clients in every vertical capitalize on marketplace opportunities and establish differentiation through positioning, naming, design, and market research. Our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants. Place your company in a league of its own and craft an image as iconic as the Gateway Arch.

Why Hire a St. Louis Branding Agency?

An STL-based branding agency brings the pioneering spirit that our city is known for to every project launch, helping your brand break through saturated markets such as technology and consumer goods — or gain momentum in heavily-regulated industries like pharmaceuticals and healthcare. We know the business offerings of St. Louis are incredibly varied, so brand differentiation is woven into every strategy that we develop for you.

Unique Branding Strategy for St. Louis Companies

We conduct primary quantitative and qualitative research to supplement knowledge gaps and give us a detailed picture of your audience’s thoughts, feelings, and behaviors. We apply what we learn in a proprietary data-driven, diagnostic model that measures your brand’s current and potential in-market performance across all channels. This holistic model yields the insights that fuel our branding breakthroughs — breakthroughs that help your brands build relationships of worth, engage audiences more meaningfully, and positively influence the way your customers work, live, and play.

A Branding Agency That Lives in St. Louis

We’re not your everyday brand strategy agency — which means the value we deliver is far beyond conventional. As a global branding firm deeply versed in multiple industries, we help clients in every vertical capitalize on marketplace opportunities and establish differentiation through positioning, naming, design, and market research. Our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants. Place your company in a league of its own and craft an image as iconic as the Gateway Arch.

St. Louis services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.