San Diego businesses have the advantage of being right in the middle of a bustling hub of excitement, marketing, and growth — however, being immersed in the fast-paced flow can make it easy to lose track of your core strategies as your own company grows and evolves. Our job at TOP is to make sure your next product launch is a success with the help of our team of brand strategists, market researchers, and data analysts — in the city of San Diego, upwards along the coast, and world wide. Whether you need a brand strategist to consult the process of a one-off project or would like a helping hand for a complete strategic overhaul of your market positioning, our analysts know how to reevaluate the association of company brands and offerings to create an authentic market position. We have the energy and drive of a San Diego start up with the wisdom and intelligence of a global agency.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated San Diego brand strategists
- Wide experience from San Diego startups to tech giants to fast-growing CPG
The core of TOP’s process guides your business through an array of activities — both occurring in person within San Diego or in remote locations worldwide — to help reassess and reevaluate your KPIs for greatest impact and lock in your positions in new and innovative ways. Does you new product or technology challenge creativity? What is the market willing to pay for it? Is there a more cost effective approach? How can you do more for less? How does your product hold in San Diego — Sunset Cliffs, Point Loma, and North Park? Is your product ready to launch nationally or even globally, possibly ahead of schedule?
We have the insight to help you see through an independent and realistic analysis of any problems affecting your business to guarantee the achievability and profitability of our products in the local, national, and global competitive market. The longer you spend implementing programs without the right strategies, the more valuable time, money, and resources you waste that could be contributing towards your brand’s growth.