When you’re in a competitive market like Portland it’s easy to lose track of core strategies as you grow and evolve with such an increasingly expanding city. At TOP, we work hard to ensure the success of your next product launch, in Portland, Eugene, and beyond. Whether you need brand strategy consulting for one-off projects or a complete overhaul of your market positioning, we know how to rework a brand’s offerings to create a truly unique market position. We do that with the ambition of a Portland startup that has the strategic resources of a global agency.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Portland brand strategists
- Wide experience from Portland startups to tech giants to fast-growing CPG
TOP’s strategic process will guide you through a series of activities — performed in-person in Portland or remotely — that aim to reshape your KPI’s for maximum potential and solidify your positions in new and powerful ways. Is your new product or technology truly novel? What will the market pay for it? Is there another, more cost-efficient way to change competitive dynamics? Can you test your positioning in Portland, Eugene, Bend, and Vancouver? Should you scale nationally or globally sooner rather than later?
We’ll create an independent analysis of the issues affecting your business to ensure the viability and potential profitability of your products in the marketplace. If you are spending time executing tactics without the right strategy, you’re wasting valuable time, money, and resources that could be redirected to your growth.