Portland Branding Agency

Clarify your branding strategy and own your white space

TOP is a leading global branding agency — and we're located right here in Portland.

Talk to a Portland Branding Expert
Not your typical branding firm

From Collins View to Roseway, we’re committed to Portland brand strategy

When you’re in a competitive market like Portland it’s easy to lose track of core strategies as you grow and evolve with such an increasingly expanding city. At TOP, we work hard to ensure the success of your next product launch, in Portland, Eugene, and beyond.  Whether you need brand strategy consulting for one-off projects or a complete overhaul of your market positioning, we know how to rework a brand’s offerings to create a truly unique market position. We do that with the ambition of a Portland startup that has the strategic resources of a global agency.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated Portland brand strategists
  • Wide experience from Portland startups to tech giants to fast-growing CPG

TOP’s strategic process will guide you through a series of activities — performed in-person in Portland or remotely — that aim to reshape your KPI’s for maximum potential and solidify your positions in new and powerful ways.  Is your new product or technology truly novel? What will the market pay for it?  Is there another, more cost-efficient way to change competitive dynamics?  Can you test your positioning in Portland, Eugene, Bend, and Vancouver? Should you scale nationally or globally sooner rather than later?

We’ll create an independent analysis of the issues affecting your business to ensure the viability and potential profitability of your products in the marketplace. If you are spending time executing tactics without the right strategy, you’re wasting valuable time, money, and resources that could be redirected to your growth.

We bring Portland competitive intelligence

We'll present an executive summary with a go-to-market brand strategy derived from solid analytical evidence and strategic insights.

We dive into the data with Portland spirit

It’s imperative that we clearly understand your Portland market so that everyone within your own ranks also has a realistic point of view, based on facts rather than intuition.

We rally the Portland troops

We'll put your Portland business strategy on the same pages as your brand strategy.

We simplify at scale

A growing Portland business brings growing complexity but we help realign both management and the front line to focus on what really counts.

Our strategic engine is in Portland

We love our Portland clients

Portland is the epicenter of the technological evolution that’s been devouring the marketplace and disrupting industries.  Whether you start in East Portland and head over to the Lloyd District to do some shopping — or start in Southeast Portland and drive up through Mt. Tabor, North Tabor, Rose City Park, Roseway, and Beaumont-Wilshire — the feeling of progress and the atmosphere of disruption is palpable. But as technology levels the playing field, one thing remains:  Your business is an intricate machine that leverages manpower and processes to create profits. It’s a machine that can easily follow a less-than-optimal course.

Whatever the reasons to focus on the role your brand plays, it helps to consider all the prevailing attitudes, beliefs, and drivers of everyone related to your success, whether they are located in your Portland headquarters or one of your regional offices. This includes everyone from your leadership team down to your customers and prospects.

Think of the energy it takes to turn your brand into what you want it to be. Creating the positive energy within and around your company that’s needed to fire on all cylinders takes dedication and focus that the best companies in Portland possess, which can move your company forward like never before.

Why Hire a Portland Branding Agency?

A Portland brand strategy agency can help with fresh creative eyes to break through saturated markets like technology and consumer goods, or gain approval, in strictly-regulated industries like pharmaceuticals and healthcare. Brand differentiation begins the moment we create a process that works for your specific needs. Defining which challenges stand in your way; where are the potential opportunities for your product or company inside the competitive landscape; and using brand strategy to fuel focus and growth.

Unconventional Branding For Portland Leaders

We always deliver value beyond conventional measures. As a global branding firm rooted in multiple sectors, we give clients in nearly every industry the tools to capture marketplace opportunities and create sustained differentiation through bold positioning, creative naming, imaginative design, and insightful market research.  To deliver this, our team is an eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants in Portland.

A Portland Branding Agency That Does Primary Research

We generate primary quantitative and qualitative research through a series of work sessions in your Portland or other offices to fill gaps in knowledge and generate a clear view of your audience’s thoughts, feelings, and behaviors. This understanding of what your audience says and how they act shapes the insights that fuel breakthrough creative work. We then use Portland stakeholder interviews and business planning to gain an in-depth view of the brand, creating a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Portland companies at scale.

Contact Us