Philadelphia Branding

Highlighting your branding strategy to create your own space within a competitive market

Local to Philadelphia, TOP is considered one of the best global branding agencies.

Talk to a Philadelphia Branding Expert
A branding agency who know's today's market

From this historic buildings of Pennsport to the leafy green streets of Chestnut Hill, TOP brings global dedication to Philadelphia businesses 

A city that loves competitive sports, it makes sense that businesses and the market would echo that love of competition. Growing your business in Philadelphia — hosting some of the fastest growing businesses in the world — can make it easy to lose sight of your core strategies. Our job at TOP is to work hard to make sure you continue to grow and experience success in your current and next product launch, whether it be focused in Philadelphia, along the entire river, or worldwide. Whether you seek our brand strategy consulting for a one-off project or for a complete strategic overhaul of your market positioning, our strategic analysts understand how to reevaluate the connection of company brands and offerings to develop a one-of-a-kind market position. We have the eagerness and determination of a Philadelphia startup while maintaining the  wisdom of an experienced global company.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated Philadelphia brand strategists
  • Wide experience from Philadelphia startups to tech giants to fast-growing CPG

The core of TOP’s strategic process involves taking you through a succession of planned activities — both performed in person in Philadelphia and remotely in locations around the world — to help reanalyze your KPI’s for maximum efficiency and stabilizing your viewpoint in new innovative ways. How authentic is your new product or technology? What exactly will the market pay for it — is it more than you think? Is there a more economical way to change competitive dynamics? Are you able to test your positioning in Philadelphia, Callowhill, Old City, and Point Breeze? Is your product ready for a national scale, or even a global scale?

We’re able to help you manage an independent and realistic analysis of multiple issues influencing your business in order to ensure the achievability and profitability of your products in the local, nation, and global marketplace. The more time you spend enforcing tactics without the correct strategy, the more valuable time, money, and resources you waste that could be directed towards your growth.

A company grown in Philadelphia 

Our Philadelphia neighbors mean everything to us

Engrossed in the center of United States history, Philadelphia is has always been a hub for new and growing businesses since the very beginning. Whether you hear the call of Will Smith in West Philadelphia and decide to head over to the Museum of Art — or take a drive from South Philadelphia up the coast through Pennsport, Passyun Square, Queen Village, Society Hill, and Old City — Philadelphia is the perfect place to feel fully immersed in history and booming business. However, even as the city continues to grow, some things remain the same: your company is a complex entity living through the many people keeping it running and inducing profit, but it can easily head towards the wrong course if not watched carefully,

Regardless of the fundamental reasons for the need to focus on your brand’s role, it is important to take a moment to look at the exiting contributors, attitudes, beliefs, and drivers all related to the success of your company, whether they”re located in your Philadelphia headquarters or in one of your regional offices — that’s everyone from C-Suite executives, to your management team, to your specialists, to your general workers, to your current and prospective customers.

Take a moment to reflect on all of the energy that it takes to keep the machine that is your business continuously and successfully running day after day. Think about all the energy being used at this very moment in order to keep your business going on this very day. The usage of positive energy based on what your company is all about — the focus that all the best Philadelphia companies are based in — can and will move your company forward to newer and better heights.

Invest in Your Business by Hiring a Philadelphia Branding Agency

By hiring a local Philadelphia branding agency, we’re able to supply in-person assistance on every product launch and provide fresh creative eyes to crack open a highly saturated market and gain approval in high-regulated industries like pharmaceuticals and healthcare. Brand personification begins as soon as we concept the process that works best for your company’s specific needs. What hurdles block your path? Where are foreseeable opportunities for your product or company within the competitive marketplace? Brand strategy leads to focus; focus leads to growth.

New Branding for a New Philadelphia Market 

We seek to drive value beyond conventional measures. As a global branding firm deeply rooted in multiple industries, we’ve helped clients in virtually every industry vertical capture marketplace opportunities and establish sustained differentiation through bold positioning, creative naming, imaginative design, and insightful market research. To deliver on this promise, our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants from Philadelphia and other key centers of excellence.  We love making companies a category of one.

A Philadelphia Branding Agency That Puts Research First

We field primary quantitative and qualitative research — through a series of work sessions in Philadelphia, your Philadelphia office, or other offices worldwide — to supplement gaps in knowledge and give us a clear view of our audience’s thoughts, feelings and behaviors. This holistic understanding of what our audience says and how they act shapes the core insight that will fuel breakthrough creative work.  We use Philadelphia stakeholder interviews and immersive business planning to gain an in-depth view of the brand, emerging with a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Philadelphia companies at scale.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.