A city that loves competitive sports, it makes sense that businesses and the market would echo that love of competition. Growing your business in Philadelphia — hosting some of the fastest growing businesses in the world — can make it easy to lose sight of your core strategies. Our job at TOP is to work hard to make sure you continue to grow and experience success in your current and next product launch, whether it be focused in Philadelphia, along the entire river, or worldwide. Whether you seek our brand strategy consulting for a one-off project or for a complete strategic overhaul of your market positioning, our strategic analysts understand how to reevaluate the connection of company brands and offerings to develop a one-of-a-kind market position. We have the eagerness and determination of a Philadelphia startup while maintaining the wisdom of an experienced global company.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Philadelphia brand strategists
- Wide experience from Philadelphia startups to tech giants to fast-growing CPG
The core of TOP’s strategic process involves taking you through a succession of planned activities — both performed in person in Philadelphia and remotely in locations around the world — to help reanalyze your KPI’s for maximum efficiency and stabilizing your viewpoint in new innovative ways. How authentic is your new product or technology? What exactly will the market pay for it — is it more than you think? Is there a more economical way to change competitive dynamics? Are you able to test your positioning in Philadelphia, Callowhill, Old City, and Point Breeze? Is your product ready for a national scale, or even a global scale?
We’re able to help you manage an independent and realistic analysis of multiple issues influencing your business in order to ensure the achievability and profitability of your products in the local, nation, and global marketplace. The more time you spend enforcing tactics without the correct strategy, the more valuable time, money, and resources you waste that could be directed towards your growth.