We mix data with creativity to tell your authentic brand story

Top Branding Agency

Our clients

About Us

We future-proof leading brands

Every brand and business has its own unique story, but industry-leading businesses think about what the brand stands for, what it stands against, and most importantly, where it should go next.

At TOP, we help you identify, fix, and remove potential gaps and weaknesses within your current branding strategy to propel it forward. Whether it’s crafting your brand story, defining your brand personality, launching an entirely new brand, or creating world-class visual assets, we will help you get your unique message across to the right audience in the most impactful way.

Every brand and business has its own unique story, but industry-leading businesses think about what the brand stands for, what it stands against, and most importantly, where it should go next.

At TOP, we help you identify, fix, and remove potential gaps and weaknesses within your current branding strategy to propel it forward. Whether it’s crafting your brand story, defining your brand personality, launching an entirely new brand, or creating world-class visual assets, we will help you get your unique message across to the right audience in the most impactful way.

Our Approach

branding agency

Brand strategy that is grounded in reality

Brand positioning only works if we can get outside of our own echo chamber to experience our industry, category, and products from the perspective of our end audience. That’s why we believe in both “inside-out” and “outside-in” branding — two complementary but distinct methodologies that make your customer the hero. Are we truly solving our customer’s pain points or do we only think we do? If we’re not clearly differentiated on product features in a competitive industry, how can we truly stand out from the crowd? We answer these questions in a profound way for dozens of market leaders and innovative startups.

How We Work

The power of brand discovery

We conduct interviews with key executives, team members, partners, and customers to uncover insights that can be used to identify unique elements of your potential brand positioning and messaging. We combine these qualitative insights with quantitative research — including surveys, mass media monitoring, and social media listening. It is not just about carrying out traditional research, but determining the risks and rewards. We can even stress-test our recommendations with focus groups, in-store intercepts, business case modeling, and more.

Our Formula

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.