New York + Branding

Not your traditional branding firm

From SoHo to the Bronx, we’re committed to New York City brand strategy

When you’re in such a huge, competitive market as New York City it’s easy to forget core strategies as you grow and evolve. At TOP, we work hard to ensure the success of every product launch whether in the tristate area or beyond.  If you need brand strategy consulting for one-offs or a complete overhaul of your market positioning, our analysts know how to iterate the relationship of company brands and offerings to hone in on a unique market position. We’ve got the scrappy ambition of a New York City startup with the strategic resources of a global agency that has been around the block more than once.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated New York City brand strategists
  • Wide experience from New York City startups to tech giants to fast-growing CPG

TOP’s strategic process consists of a series of activities performed in-person in New York City or remotely that redefine your KPI’s for maximum effectiveness and crystallize your positions in new and powerful ways.  Is your new product or technology truly novel? What will the market pay for it?  Are there other, more cost-efficient way to change competitive dynamics?  Can you test your positioning in New York City, the tristate area, Philadelphia, and Boston? Or should you scale nationally or globally sooner rather than later?

We’ll execute a realistic and independent analysis of the issues affecting your business to ensure the viability and potential profitability of your products in the marketplace.  If you are spending time executing tactics without the right strategy, you’re wasting valuable resources that could be redirected to your growth.

Our strategic engine is in New York City 

We love our New York City clients

New York City is the epicenter of how technology and data are revolutionizing the world as we know it.  Whether you start in Upper West Side and head down to Midtown and Greenwich Village — or start in Brooklyn and work your way over to the Lower East Side, Tribeca, West Village, and Hell’s Kitchen— you can’t help but feel the progress and disruption. But as technology changes the playing field, some remain stay the same:  Your business is a machine that leverages manpower and processes to create profits. It’s also a machine that can easily follow a less-than-optimal course.

Whatever the motivations for your need to focus on the role your brand plays, it helps to look at the attitudes, beliefs, and drivers of everyone involved in the success of your company whether they’re in your NYC headquarters or one of your regional offices. That means everyone from your leadership team to your customers and prospects.

Think of the energy it takes to make your organization operate. Now think about the amount and quality of the energy running through your business this moment. The creation of positive energy around what your company is all about takes the kind of focus that the best companies in The Big Apple possess. The kind that can move your company forward like never before.

Why Hire a New York City Branding Agency?

A New York City branding agency brings fresh eyes to break through in highly saturated markets like technology and consumer goods, or gain approval in regulated industries like pharmaceuticals and healthcare.  Brand differentiation begins the moment we create a process that works best for your needs. What challenges stand in your way? Where are the potential opportunities for your product or company inside the competitive landscape?  Brand strategy fuels focus, and focus fuels growth.

Unconventional Branding Strategy For New York City Leaders

We deliver value beyond the conventional measures. As a global branding firm rooted in multiple sectors, we help clients in every industry vertical capture marketplace opportunities and create sustained differentiation through bold positioning, creative naming, imaginative design, and insightful market research. To deliver this promise, our team became an eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants in New York City and other key offices.

An New York City Branding Agency That Does Primary Research

We generate primary quantitative and qualitative research to bridge gaps in knowledge and gain us a clear view of your audience’s thoughts, feelings and behaviors. This understanding shapes the core insights that will drive breakthrough creativity. We use NYC stakeholder interviews and immersive planning to find an in-depth view of the brand, emerging with a firm grip of the company’s unique value-creating characteristics. From here, we create a data-informed diagnostic model to measure the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great New York City companies at scale.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.