When you’re in such a huge, competitive market as New York City it’s easy to forget core strategies as you grow and evolve. At TOP, we work hard to ensure the success of every product launch whether in the tristate area or beyond. If you need brand strategy consulting for one-offs or a complete overhaul of your market positioning, our analysts know how to iterate the relationship of company brands and offerings to hone in on a unique market position. We’ve got the scrappy ambition of a New York City startup with the strategic resources of a global agency that has been around the block more than once.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated New York City brand strategists
- Wide experience from New York City startups to tech giants to fast-growing CPG
TOP’s strategic process consists of a series of activities performed in-person in New York City or remotely that redefine your KPI’s for maximum effectiveness and crystallize your positions in new and powerful ways. Is your new product or technology truly novel? What will the market pay for it? Are there other, more cost-efficient way to change competitive dynamics? Can you test your positioning in New York City, the tristate area, Philadelphia, and Boston? Or should you scale nationally or globally sooner rather than later?
We’ll execute a realistic and independent analysis of the issues affecting your business to ensure the viability and potential profitability of your products in the marketplace. If you are spending time executing tactics without the right strategy, you’re wasting valuable resources that could be redirected to your growth.