Dubai + Branding
About us.
We unlock your customer’s true value
We at TOP engage with your audience through a multitude of techniques. We understand their needs, their concerns, and their impulses. We create offerings that match their desires. We are a full-service Dubai-based branding agency. Our teams study the Emiratis, expatriates, and the tourists that throng this thriving metropolis.
At TOP, our in-house team of copywriters, designers, web developers, and UI/UX designers, works closely with strategists to bring insights to life. We not only identify how your customers feel about your product but also decipher the emotions they associate with your brand. Our experienced team works with small businesses and global majors to create brands that serve the Dubai market and beyond.
We at TOP engage with your audience through a multitude of techniques. We understand their needs, their concerns, and their impulses. We create offerings that match their desires. We are a full-service Dubai-based branding agency. Our teams study the Emiratis, expatriates, and the tourists that throng this thriving metropolis.
At TOP, our in-house team of copywriters, designers, web developers, and UI/UX designers, works closely with strategists to bring insights to life. We not only identify how your customers feel about your product but also decipher the emotions they associate with your brand. Our experienced team works with small businesses and global majors to create brands that serve the Dubai market and beyond.
Our Approach
We test values that appeal to your customers
We test branding concepts from visual identities, color palettes to proposition and tone, we pick the winning formula to ensure your brand raises above the din in the market. Whether you are looking to rebrand an existing identity, create internal branding, or launching a new product, our team of Dubai branding consultants devises effective strategies and striking identities.
Our deep understanding of your audience stems from consumer behavior studies and trendspotting. Our research-backed approach helps develop brands that are relevant to the end consumer. We are a global advertising agency with offices in over 80 locations. We think globally and act locally. We study global trends and share insights on cultural nuances, all teams across the world have access to a wealth of knowledge.
How we work.
We are driven by insight
We rely on qualitative and quantitative research for our design process and strategies, from market surveys, focus groups to ethnographic studies to identify relevant, personal, and effective brand insights. We rely on insights to deliver messaging around brands and the feeling associated with them. Our teams work on developing a range of brand assets from visual identities and to brand voice that exploits consumer insight. We also develop guidelines for use, from logo to color blocking and layouts to ensure consistency across communication and consumer touchpoints.
Our team of Dubai branding specialists has a holistic approach to branding your products, services, or businesses. Our teams turn insights on your customer into subtle cues in the brand’s visuals, tone of voice, and more. We create triggers to action based on the emotions your consumers attach to your brand.
Our Values and Beliefs
We love data
We generate, capture, analyze, and curate tons of data, it is how we stay ahead of the curve, our research and testing capabilities help us consistently deliver results.
We are globally networked
We are a fully integrated full-service brand strategy agency with offices in over 25 locations worldwide.
We amplify insights
We maximize brand recall and loyalty, through 360-degree marketing strategies built on insight.
We are full-service
We are a fully integrated Dubai branding agency, our in-house talent pool includes copywriters, data analysts, web developers, and social scientists.