Detroit’s history is rich with innovation, so it is no surprise that the city boasts one of the most competitive markets and houses some of the world’s fastest growing businesses. As many companies grow at unprecedented rates, it is natural to lose track of strategy in lieu of other priorities. At TOP, our team of brand strategists, market researchers, and data analysts are equipped to create a top-down strategic plan, regardless of the size and scale of the campaign. Be it a one-off project to an entire overhaul of your market positioning, the team at TOP knows how to carve out a truly unique narrative that will set your brand apart from your competitors. From Detroit to Lansing to Grand Rapids and beyond, TOP has the ambition of a startup with the strategic resources of a global agency that has been around the block more than once.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise across every vertical
- Dedicated Detroit brand strategists
- Wide experience from Detroit startups to tech giants to fast-growing CPG
At the heart of our strategic process, TOP takes you through a series of activities — performed in-person in Detroit or remotely in locations around the world — that will redefine your KPI’s for maximum effectiveness and crystallize your positioning in new and powerful ways. Is your product or offering truly novel? What will the market pay for it? Is there another, more cost-efficient way to change competitive dynamics? Can you test your positioning regionally in Detroit, Lansing, Grand Rapids, and Cleveland, or should you scale nationally or globally sooner rather than later?
Let us help you conduct a realistic, independent analysis of your current business to ensure the viability and potential profitability of your products in the local, national, or global marketplace. If you are spending time executing tactics without the right strategy, you’re wasting valuable time, money, and resources that could be redirected to your growth.