Detroit Branding

We will help carve out a narrative that's unique to your brand

Located in the heart of Detroit, TOP offers global branding expertise to local clientele.

Talk to a Detroit Branding Expert
Motor City's least traditional branding agency

We are committed to scaling Detroit brands globally, from Jefferson Chalmers to Downtown

Detroit’s history is rich with innovation, so it is no surprise that the city boasts one of the most competitive markets and houses some of the world’s fastest growing businesses. As many companies grow at unprecedented rates, it is natural to lose track of strategy in lieu of other priorities. At TOP, our team of brand strategists, market researchers, and data analysts are equipped to create a top-down strategic plan, regardless of the size and scale of the campaign. Be it a one-off project to an entire overhaul of your market positioning, the team at TOP knows how to carve out a truly unique narrative that will set your brand apart from your competitors. From Detroit to Lansing to Grand Rapids and beyond, TOP has the ambition of a startup with the strategic resources of a global agency that has been around the block more than once.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise across every vertical
  • Dedicated Detroit brand strategists
  • Wide experience from Detroit startups to tech giants to fast-growing CPG

At the heart of our strategic process, TOP takes you through a series of activities — performed in-person in Detroit or remotely in locations around the world — that will redefine your KPI’s for maximum effectiveness and crystallize your positioning in new and powerful ways.  Is your product or offering truly novel?  What will the market pay for it?  Is there another, more cost-efficient way to change competitive dynamics?  Can you test your positioning regionally in Detroit, Lansing, Grand Rapids, and Cleveland, or should you scale nationally or globally sooner rather than later?

Let us help you conduct a realistic, independent analysis of your current business to ensure the viability and potential profitability of your products in the local, national, or global marketplace.  If you are spending time executing tactics without the right strategy, you’re wasting valuable time, money, and resources that could be redirected to your growth.

Our strategic engine is in Detroit

We love our Detroit clients

If software is eating the world and data is the appetizer, then Detroit is the epicenter.  Whether you start in Art Center and head over to Poletown East and McDougall-Hunt — or start in Forest Park and work down through Midtown, Cass Corridor, Brush Park, and Downtown — we love the feeling of progress and the atmosphere of disruption.  But even as technology changes the playing field, some things stay the same:  Your business is an intricate machine that leverages people and processes to generate profits, but it’s a machine that can easily follow a less-than-optimal course.

Think in terms of the energy that it takes to make your intricate organization do what it needs to do; now think about the amount and quality of the energy that is currently running through your business. The creation of positive energy around what your company is all about can move your company forward like never before.

A shift in brand strategy begins with the very people executing business operations and functions on a daily basis, whether they are located in your Detroit headquarters on in one of your regional offices. This includes everyone from your leadership team, to your management team, to your workers, and to your customers and prospects.

Why Hire a Detroit Branding Agency?

We know there are plenty of capable, thoughtful agencies that put out great work all around the globe. How many of them, though, know that Buddy’s makes the best square pizza in town? In a city where Motown has always reigned king, do they know that Detroit is also the birthplace of techno music? Not only are we the strategic partners your brand needs to differentiate from the local, national, and global competition, we are neighbors. We know that there is opportunity abound in verticals like healthcare, tech, and finance in a city that has long since been defined by its industry. By determining what makes your company special, adapting to your specific needs, and creating a unique narrative that will cut through the noise, we will fuel focus through brand strategy. With focus comes growth.

Position Detroit's Leading Companies in a New Way 

Detroit is anything but conventional — anyone who has spent time perusing the arts scene or catching a show at one of the city’s great theaters knows that “normal” looks different here than anywhere else. We have helped clients across town and across a range of industries sustain brand differentiation by challenging the status quo and consistently elevating strategy, shifting positioning as it makes sense, and creating work that has never been seen before. In order to accomplish these objectives, our team is specifically diverse and skilled in a wealth of marketing disciplines. A seamless integration of design, content, technology and strategists from greater Detroit and beyond ensures that your new position in the market is fueled by innovation.

A Detroit-Based Branding Agency With Data Chops to Match

Branding is brilliant and bold — a perfect alchemy of beauty and brains. Before we work with you to create unparalleled work that will delight both your local and national audience, we do the heavy lifting. By performing research that is both quantitative and qualitative and creating comprehensive reporting to paint the clearest picture possible, we will better understand your audience in and out. We will conduct Detroit stakeholder interviews and strategic business planning to emerge with a new outlook on the company’s unique positioning within the greater Detroit market. By consistently optimizing on this strategy and refreshing creative in order to surpass benchmarks and KPI’s, the sky truly is the limit for possibilities here at home in Motor City and across the globe.

Sound like a plan? It does to us. Get to know TOP and all that we can do for your brand. We’re ready to launch – or relaunch – a few more great Detroit companies at scale.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.