When you’re in a competitive and growing market such as Denver, it’s easy to lose track of core strategies as your brand evolves. At TOP, our team of brand strategists, market researchers, and data analysts work hard to ensure the success of your next product launch whether that’s in Boulder, Santa Fe, or beyond. If you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, our analysts will rethink the relationship of your brands’ offerings to create a truly unique market position. We’ve got the ambition of a Denver startup with the strategic resources of a global agency that has been around the block more than once.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Denver brand strategists
- Wide experience from Denver startups to tech giants to fast-growing CPG
TOP’s strategic process is founded on a series of activities — performed in-person in Denver or remotely — that aim to redefine your KPI’s for maximum potential and clarify your brand positions in new and effective ways. Is your new product or technology truly novel? What will the market pay for it? Is there another, more cost-efficient way to change competitive dynamics? Can you test your positioning in Denver, Boulder, Vale, and Santa Fe, or should you scale nationally or globally sooner rather than later?
We’ll conduct an honest, independent analysis of the issues affecting your brand to ensure viability and potential profitability in the local, national, or global market. If you are spending time executing without the right strategy, you’re wasting valuable resources that could be redirected to your growth.