Denver Branding

Let's crystallize your branding strategy and own your competitive white space

TOP is a leading branding agency in Denver.

Talk to a Denver Branding Expert
Not your traditional branding firm

From Cherry Creek to River North Arts, we’re committed to Denver brand strategy at global scale

When you’re in a competitive and growing market such as Denver, it’s easy to lose track of core strategies as your brand evolves.  At TOP, our team of brand strategists, market researchers, and data analysts work hard to ensure the success of your next product launch whether that’s in Boulder, Santa Fe, or beyond.  If you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, our analysts will rethink the relationship of your brands’ offerings to create a truly unique market position. We’ve got the ambition of a Denver startup with the strategic resources of a global agency that has been around the block more than once.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated Denver brand strategists
  • Wide experience from Denver startups to tech giants to fast-growing CPG

TOP’s strategic process is founded on a series of activities — performed in-person in Denver or remotely — that aim to redefine your KPI’s for maximum potential and clarify your brand positions in new and effective ways.  Is your new product or technology truly novel? What will the market pay for it?  Is there another, more cost-efficient way to change competitive dynamics?  Can you test your positioning in Denver, Boulder, Vale, and Santa Fe, or should you scale nationally or globally sooner rather than later?

We’ll conduct an honest, independent analysis of the issues affecting your brand to ensure viability and potential profitability in the local, national, or global market. If you are spending time executing without the right strategy, you’re wasting valuable resources that could be redirected to your growth.

Our strategic engine is in Denver

We love our Denver clients

Denver has always been at the forefront of change and advancement; the same is true with data and technology. Whether you start in Highland and head over to LoDo and Five Points — or start in Boulder and work down through Globeville, West Highland, Jefferson Park, and Downtown— this city embodies an energy of disruption and progress. But as technology changes the playing field, some things remain the same:  Your business is an intricate machine that leverages manpower and processes to generate profits. It’s also a machine that can easily follow a less-than-optimal course.

Whatever the reasons for focusing on the role your brand fulfills, it helps to examine the prevailing attitudes, beliefs, and drivers of those related to the success of your company regardless of whether you’re located in Denver or beyond. This includes everyone from your leadership team, to your management team, to your workers, and to your customers and prospects.

The creation of the positive energy it takes to run your business requires focus and dedication around what — the focus that the best companies in the Wall Street of the West possess and the focus that TOP is proud to call its own.

Why Hire a Denver Branding Agency?

A Denver branding agency can help use fresh creative eyes to break into saturated markets like technology and consumer goods, or gain approval, in regulated industries like pharmaceuticals and healthcare.  Brand differentiation starts the moment we design the process that works best for your specific needs. What challenges stand in your way? Where are the potential opportunities for your product or company inside the competitive landscape?  Brand strategy fuels focus, and focus fuels growth.

Unconventional Brand Strategy For Denver Leaders

We provide value beyond conventional measures. As a global branding firm rooted in multiple sectors, we push clients to capture marketplace opportunities in nearly every industry vertical. This allows sustained differentiation via bold positioning, creative naming, imaginative design, and insightful market research. To deliver on this, we created a deliberately eclectic team of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants in Denver.

A Denver Branding Agency That Does Primary Research

We generate primary quantitative and qualitative research through a series of work sessions in Denver or elsewhere, to bridge in knowledge and create a clear view of your audience’s thoughts, feelings and behaviors. This holistic understanding will shape the core insights that fuel breakthrough creative work. By using Denver stakeholder interviews and immersive business planning, we’ll get a firm grasp of your company’s unique value-creating characteristics, allowing us to develop a data-informed, diagnostic ecosystem model to measure your brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Denver companies at scale.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.