Dallas + Branding
About us.
Not the usual branding agency
When you're in a massive market like Dallas your brand has to work extra hard not to lose track of its core as you grow and evolve. At TOP, our team of brand strategists, market researchers, data analysts, and creatives will ensure that hard work pays off with a successful new product launch — in Dallas, Fort Worth, or beyond.
Whether it's for one-off projects or a complete strategic overhaul of your market positioning, we know how to rethink the relationship of brands and offerings to find a truly unique market position. We've use the ambition of a Dallas startup with the strategic resources of a global agency.
When you're in a massive market like Dallas your brand has to work extra hard not to lose track of its core as you grow and evolve. At TOP, our team of brand strategists, market researchers, data analysts, and creatives will ensure that hard work pays off with a successful new product launch — in Dallas, Fort Worth, or beyond.
Whether it's for one-off projects or a complete strategic overhaul of your market positioning, we know how to rethink the relationship of brands and offerings to find a truly unique market position. We've use the ambition of a Dallas startup with the strategic resources of a global agency.
How we work.
Our strategic and creative engines are in Dallas
Dallas is a leading city in technology and it's force of change. That much is apparent whether you start in Deep Ellum and head over to Bishop Arts District and Oak Cliff — or start in Vickery Place and work down through Uptown, Old East Dallas, South Dallas, and Downtown. We love the feeling of progress and the atmosphere of disruption. But as technology shifts the playing field, some things stay the same: Your business is an intricate machine that leverages people and processes to create profits. It's a machine that can easily follow a less-than-optimal course.
Whatever the reasons for focusing on the roles your brand plays, it's necessary to look at the prevailing attitudes, beliefs, and drivers of everyone related to the success of your company whether they are located in your Dallas headquarters or abroad. This includes from your leadership team to your customers and prospects.
Think in terms of the energy that it takes to make your intricate organization do what it needs to do. Now think about the amount and quality of the energy that is running through your business now. The creation of positive energy around what your company is all about — that's the focus that the best companies in Big D possess — can move your company forward like never before.
What makes us different?
We bring competitive, Dallas intelligence
We use analytic evidence and strategic insights to present an executive summary with a recommended go-to-market brand strategy.
We dive into Dallas data
It’s imperative that we clearly understand your market on a local, national, and global scale so that everyone within your ranks shares the same realistic point of view based on facts rather than intuition.
We rally the troops
We help you get your business strategy on the same pages as your brand strategy.
We simplify at scale
A growing business brings growing complexity but we help realign both management and the front line to focus on what really counts.