When you’re in a massive market like Dallas your brand has to work extra hard not to lose track of core strategies as you grow and evolve. At TOP, our team of brand strategists, market researchers, and data analysts will ensure that hard work pays off with a successful new product launch — in Dallas, Fort Worth, or beyond. Whether it’s brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, we know how to rethink the relationship of brands and offerings to find a truly unique market position. We’ve use the ambition of a Dallas startup with the strategic resources of a global agency.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Dallas brand strategists
- Wide experience from Dallas startups to tech giants to fast-growing CPG
The foundation of TOP’s strategic process ia series of activities that are aimed at redefining your KPI’s for maximum potential and solidifies your market position in refreshing and effective ways. We find insight through by questioning whether your new product or technology is truly novel? What will the market pay for it? Is there another, more cost-efficient way to change competitive dynamics? Can you test your positioning in Dallas, Forth Worth, OKC, and Waco? Or should you scale nationally or globally sooner rather than later?
Let us help you conduct a realistic and independent analysis of various issues affecting your business to ensure the viability and potential profitability of your products in the local, national, or global marketplace. If you are spending time executing tactics without the right strategy, you’re wasting valuable time, money, and resources that could be redirected to your growth.