When you’re in a market as competitive and intense as Chicago’s, it can be easy to lose track of core strategies as your brand grows and evolves. At TOP, our team of brand strategists, market researchers, and data analysts will ensure the success of your next product launch whether that’s in Chicago, Naperville, or beyond. Our brand analysts are experts in the complicated relationship between a company’s brand, its offerings, and how to create a truly unique market position. So whether you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, we have the ambition of a scrappy Chicago startup with the strategic resources of a global agency.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Chicago brand strategists
- Wide experience from Chicago startups to tech giants to fast-growing CPG
The foundation of our strategic process is to take your brand through a series of activities that reshape your KPI’s for maximum potential and solidify your market positions in unique and effective ways. Is your new product truly unique? Is there an estimated market rate? Are there other, more cost-effective ways to gain a competitive advantage? Can you test your positioning in Chicago, Naperville, Milwaukee, and Indianapolis? Should you scale nationally or globally sooner rather than later?
We’ll create a realistic and independent analysis of issues affecting your business to ensure the viability and profitability of your products in the marketplace. If you are spending time executing without the right strategy, you’re wasting valuable resources that could be contributing to your growth.