Chicago + Branding
About us.
Bespoke branding for competitive Chicago businesses
We bring world-class branding services for our clients in Chicago that strengthen your brand strategy and substantially raise the odds of making impact. We are data driven and creativity fueled market leaders in brand management and have a proven track record of elevating brands from scratch to the limelight, and expanding larger enterprises to a global scale.
We have worked with hundreds of brands from all sectors, verticals, and industries, including our own products and brands, seasoning us to be a powerhouse of branding services. Whether it is a packaging design, or crafting your whole brand identity, considerable skill and expertise to the task of giving your branding the touch of brilliance it deserves.
We bring world-class branding services for our clients in Chicago that strengthen your brand strategy and substantially raise the odds of making impact. We are data driven and creativity fueled market leaders in brand management and have a proven track record of elevating brands from scratch to the limelight, and expanding larger enterprises to a global scale.
We have worked with hundreds of brands from all sectors, verticals, and industries, including our own products and brands, seasoning us to be a powerhouse of branding services. Whether it is a packaging design, or crafting your whole brand identity, considerable skill and expertise to the task of giving your branding the touch of brilliance it deserves.
Our approach.
Not your everyday branding firm
When you’re in a market as competitive and intense as Chicago’s, it can be easy to lose track of core strategies as your brand grows and evolves. At TOP, our team of brand strategists, market researchers, and data analysts will ensure the success of your next product launch whether that’s in Chicago, Naperville, or beyond.
Our brand analysts are well-versed in the complex relationship between a company’s brand, its offerings, and how to calve out a unique position in the market. So whether you need branding for one-off projects or a complete strategic overhaul of your market positioning, we have the ambition of a scrappy Chicago startup with the strategic resources of a global agency.
The foundation of our process is to take your brand through a series of activities that reshape your outlook maximum potential and solidify your market positions in unique and effective ways. We listen to your goals and create ways to strengthen them. We also incorporate your ideas as your opinions are valued higher than ours. This way, you retain an emotional core within your brand story.
How we work.
Asking the right questions
We believe that a winning brand strategy needs to be comprehensive and tailored to its audience. That is why we conduct considerable market research, opinion polls, and data mining to gather insights from every angle of your product, brand or service. Our veteran data analysts study the information thoroughly and vet the sources to extract actionable intelligence from them.
We are subject centric and we don't just analyze quantitative metrics that don't speak; we make sure that every detail of our research is taken into account and a truly personalized branding is crafted around it. From creating a new brand identity, to designing packaging for a product, we understand our clients' need to have impactful and engaging messaging and we make sure that the vision intended is materialized up to the mark.
What makes us different?
We bring local intelligence.
Like the championship banners this city has hoisted, we strike for the competitive advantage of your brand by presenting an executive summary with a go-to-market brand strategy based on analytical evidence and strategic insights.
We know Chicago data.
It’s critical that we have a clear understanding of your market so everyone within your rank and file maintains that realistic point of view, based on facts rather than intuition.
We personalize your message.
Every business, brand, or product is unique and we work closely with you and your team to tell your story in every picture and leave an impression on the audience that doesn't wear off.
We simplify at scale.
A growing business brings growing complexity, but we help align every aspect of your brand's outward focus onto what will convert.