Chicago Branding

Shore up your branding strategy and own your competitive white space

TOP is a leading global branding agency right here in Chicago.

Talk to a Chicago Branding Expert
Not your everyday branding firm

From Uptown to the Loop, we’re bringing Chicago branding to a global scale

When you’re in a market as competitive and intense as Chicago’s, it can be easy to lose track of core strategies as your brand grows and evolves. At TOP, our team of brand strategists, market researchers, and data analysts will ensure the success of your next product launch whether that’s in Chicago, Naperville, or beyond.  Our brand analysts are experts in the complicated relationship between a company’s brand, its offerings, and how to create a truly unique market position. So whether you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, we have the ambition of a scrappy Chicago startup with the strategic resources of a global agency.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated Chicago brand strategists
  • Wide experience from Chicago startups to tech giants to fast-growing CPG

The foundation of our strategic process is to take your brand through a series of activities that reshape your KPI’s for maximum potential and solidify your market positions in unique and effective ways. Is your new product truly unique? Is there an estimated market rate? Are there other, more cost-effective ways to gain a competitive advantage? Can you test your positioning in Chicago, Naperville, Milwaukee, and Indianapolis? Should you scale nationally or globally sooner rather than later?

We’ll create a realistic and independent analysis of issues affecting your business to ensure the viability and profitability of your products in the marketplace. If you are spending time executing without the right strategy, you’re wasting valuable resources that could be contributing to your growth.

We bring a Chi-Town competitive intelligence

Like the championship banners this city has hoisted, we strike for the competitive advantage of your brand by presenting an executive summary with a go-to-market brand strategy based on analytical evidence and strategic insights.

We know Chicago data

It’s critical that we have a clear understanding of your market so everyone within your rank and file maintains  that realistic point of view, based on facts rather than intuition.

We rally the troops

We help you get your business strategy on the same pages as your brand strategy.

We simplify at scale

A growing business brings growing complexity but we help realign both management and the front line to focus on what really counts.

A Chicago-based strategic engine

We love all of our Chicago clients

Chicago is at the forefront of how technology is revolutionizing the world. That’s apparent if you look at the energy from brands old and new in Avondale and over to Logan Square or Wicker Park — or start in Edgewater and work down through Uptown, North Center, Buck Town, and Near North Side.  But as technology evolves the playing field, some aspects remain the same:  Such as how your brand is an intricate machine leveraging manpower and processes to create profits. This machine can easily follow a less-than-optimal course.

Whatever the motivations to focus on the role your brand plays, it’s helpful to look at the attitudes, beliefs, and drivers of everyone related to the success of your company; whether they’re located in your Chicago headquarters on in one of your regional offices. This includes everyone from your leadership team all the way down to your customers and prospects.

Think of the energy it takes for your business to run and then think about whether the energy currently coursing through your brand has the quality to get your company to where it needs to go. The creation of positive energy in and around your brand is all about takes focus that the best companies in Chi-Town possess, the kind that can move your company forward like never before.

Why Hire a Chicago Branding Agency?

A Chicago branding agency brings fresh eyes to every project launch to help your brand break through saturated markets such as technology and consumer goods; or gain approval, in regulated industries like pharmaceuticals and healthcare. Brand differentiation starts the moment we create the process that works for your specific needs.

Unconventional Branding Strategy For Chicago Leaders

We’re not the typical brand strategy agency so the value we deliver is beyond the conventional measures. As a global branding firm deeply rooted in multiple industries, we help clients in nearly every vertical capture marketplace opportunities and establish differentiation through positioning, naming, design, and market research.  Our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants from Chicago and other key centers of excellence.  We love making companies a category of one.

A Chicago Branding Agency That Does Primary Research

We field primary quantitative and qualitative research — through a series of work sessions in Chicago, your regional office, or other offices worldwide — to supplement gaps in knowledge and give us a clear view of our audience’s thoughts, feelings and behaviors. This holistic understanding of what our audience says and how they act shapes the core insight that will fuel breakthrough creative work.  We use Chicago stakeholder interviews and immersive business planning to gain an in-depth view of the brand, emerging with a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Chicago companies at scale.

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