Chicago Marketing Agency
top branding agencies

Chicago + Branding

About us.

Bespoke branding for competitive Chicago businesses

We bring world-class branding services for our clients in Chicago that strengthen your brand strategy and substantially raise the odds of making impact. We are data driven and creativity fueled market leaders in brand management and have a proven track record of elevating brands from scratch to the limelight, and expanding larger enterprises to a global scale.

We have worked with hundreds of brands from all sectors, verticals, and industries, including our own products and brands, seasoning us to be a powerhouse of branding services. Whether it is a packaging design, or crafting your whole brand identity, considerable skill and expertise to the task of giving your branding the touch of brilliance it deserves.

We bring world-class branding services for our clients in Chicago that strengthen your brand strategy and substantially raise the odds of making impact. We are data driven and creativity fueled market leaders in brand management and have a proven track record of elevating brands from scratch to the limelight, and expanding larger enterprises to a global scale.

We have worked with hundreds of brands from all sectors, verticals, and industries, including our own products and brands, seasoning us to be a powerhouse of branding services. Whether it is a packaging design, or crafting your whole brand identity, considerable skill and expertise to the task of giving your branding the touch of brilliance it deserves.

Our approach.

Data-driven and creativity-fueled Branding

At TOP, we are gurus of branding strategy as well as its execution. Our unique style of working incorporates endless streams of data that we scavenge through to find all the necessary points that our clients should consider before drafting a plan. We conduct extensive research and summarize a set of parameters that address all ends of your branding strategy.

From there, we dive into crafting the perfect strategy logo, packaging, website, and other marketing assets that help your brand win. We strive to tell your story in an engaging and eye-catching way, whether it is your brand name, your logo, or a packaging design for shelves or online commerce. Our creative team leverages on the insights we collect and turns it into creative masterpieces that truly reflect your mission.

How we work.

Asking the right questions

We believe that a winning brand strategy needs to be comprehensive and tailored to its audience. That is why we conduct considerable market research, opinion polls, and data mining to gather insights from every angle of your product, brand or service. Our veteran data analysts study the information thoroughly and vet the sources to extract actionable intelligence from them.

We are subject centric and we don't just analyze quantitative metrics that don't speak; we make sure that every detail of our research is taken into account and a truly personalized branding is crafted around it. From creating a new brand identity, to designing packaging for a product, we understand our clients' need to have impactful and engaging messaging and we make sure that the vision intended is materialized up to the mark.

Not your everyday branding firm

From Uptown to the Loop, we’re bringing Chicago branding to a global scale

When you’re in a market as competitive and intense as Chicago’s, it can be easy to lose track of core strategies as your brand grows and evolves. At TOP, our team of brand strategists, market researchers, and data analysts will ensure the success of your next product launch whether that’s in Chicago, Naperville, or beyond.  Our brand analysts are experts in the complicated relationship between a company’s brand, its offerings, and how to create a truly unique market position. So whether you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, we have the ambition of a scrappy Chicago startup with the strategic resources of a global agency.

  • Full-Service Branding
  • Branding Training
  • Dedicated Chicago Branding Specialists
  • Wide experience from Chicago startups to local service providers

The foundation of our strategic process is to take your brand through a series of activities that reshape your KPI’s for maximum potential and solidify your market positions in unique and effective ways. Is your new product truly unique? Is there an estimated market rate? Are there other, more cost-effective ways to gain a competitive advantage? Can you test your positioning in Chicago, Naperville, Milwaukee, and Indianapolis? Should you scale nationally or globally sooner rather than later?

We’ll create a realistic and independent analysis of issues affecting your business to ensure the viability and profitability of your products in the marketplace. If you are spending time executing without the right strategy, you’re wasting valuable resources that could be contributing to your growth.

What makes us different?

A Chicago-based strategic engine

Chicago is at the forefront of how technology is revolutionizing the world. That’s apparent if you look at the energy from brands old and new in Avondale and over to Logan Square or Wicker Park — or start in Edgewater and work down through Uptown, North Center, Buck Town, and Near North Side.  But as technology evolves the playing field, some aspects remain the same:  Such as how your brand is an intricate machine leveraging manpower and processes to create profits. This machine can easily follow a less-than-optimal course.

Whatever the motivations to focus on the role your brand plays, it’s helpful to look at the attitudes, beliefs, and drivers of everyone related to the success of your company; whether they’re located in your Chicago headquarters on in one of your regional offices. This includes everyone from your leadership team all the way down to your customers and prospects.

Think of the energy it takes for your business to run and then think about whether the energy currently coursing through your brand has the quality to get your company to where it needs to go. The creation of positive energy in and around your brand is all about takes focus that the best companies in Chi-Town possess, the kind that can move your company forward like never before.

FAQ

Why Hire a Chicago Branding Agency?

A Chicago branding agency brings fresh eyes to every project launch to help your brand break through saturated markets such as technology and consumer goods; or gain approval, in regulated industries like pharmaceuticals and healthcare. Brand differentiation starts the moment we create the process that works for your specific needs.

Local Branding for Chicago Companies

We’re not the typical brand strategy agency so the value we deliver is beyond the conventional measures. As a global branding firm deeply rooted in multiple industries, we help clients in nearly every vertical capture marketplace opportunities and establish differentiation through positioning, naming, design, and market research.  Our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants from Chicago and other key centers of excellence.  We love making companies a category of one.

A Branding Agency That Lives in Chicago

We field primary quantitative and qualitative research — through a series of work sessions in Chicago, your regional office, or other offices worldwide — to supplement gaps in knowledge and give us a clear view of our audience’s thoughts, feelings and behaviors. This holistic understanding of what our audience says and how they act shapes the core insight that will fuel breakthrough creative work.  We use Chicago stakeholder interviews and immersive business planning to gain an in-depth view of the brand, emerging with a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Chicago companies at scale.

Why Hire a Chicago Branding Agency?

A Chicago branding agency brings fresh eyes to every project launch to help your brand break through saturated markets such as technology and consumer goods; or gain approval, in regulated industries like pharmaceuticals and healthcare. Brand differentiation starts the moment we create the process that works for your specific needs.

Local Branding for Chicago Companies

We’re not the typical brand strategy agency so the value we deliver is beyond the conventional measures. As a global branding firm deeply rooted in multiple industries, we help clients in nearly every vertical capture marketplace opportunities and establish differentiation through positioning, naming, design, and market research.  Our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants from Chicago and other key centers of excellence.  We love making companies a category of one.

A Branding Agency That Lives in Chicago

We field primary quantitative and qualitative research — through a series of work sessions in Chicago, your regional office, or other offices worldwide — to supplement gaps in knowledge and give us a clear view of our audience’s thoughts, feelings and behaviors. This holistic understanding of what our audience says and how they act shapes the core insight that will fuel breakthrough creative work.  We use Chicago stakeholder interviews and immersive business planning to gain an in-depth view of the brand, emerging with a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Chicago companies at scale.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.