When you’re in a historically competitive market like Boston — home to many legacy companies and astounding new startups — it’s easy to lose track of your brand’s core strategies as you grow. At TOP, our team of brand strategists, market researchers, and data analysts work to ensure the success of your next product launch — in Boston, New England, and beyond. Whether you need brand strategy consulting for one-off projects or a complete overhaul of your market positioning, our analysts know the best ways to rethink the relationship of company’s offerings to create a unique market space. We’ve got the drive of a Boston startup with the resources of a global agency that has been around the block more than once.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Boston brand strategists
- Wide experience from Boston startups to tech giants to fast-growing CPG
TOP’s strategic process takes you through a series of activities — performed in-person in Boston or remotely in locations around the world — to redefine your KPI’s for maximum potential and clarify your positions in new and powerful ways. Is your new product or service truly novel? Is there a market rate established? Are there other, more cost-efficient ways to create competitive advantages? Can you test your positioning in Boston, Portsmouth, Manchester, and Providence, or should you scale nationally or globally?
We’ll conduct a honest and independent analysis of the issues affecting your business to ensure the viability and profitability of your products in the local, national, or global marketplace. If you’re spending time executing without the right strategy, you’re wasting valuable resources that could be dedicated to your brand’s growth.