Boston + Branding

Not the usual branding firm

From Cambridge to Charlestown, we’re dedicated to Boston brand strategy at a global scale

When you’re in a historically competitive market like Boston — home to many legacy companies and astounding new startups — it’s easy to lose track of your brand’s core strategies as you grow. At TOP, our team of brand strategists, market researchers, and data analysts work to ensure the success of your next product launch — in Boston, New England, and beyond. Whether you need brand strategy consulting for one-off projects or a complete overhaul of your market positioning, our analysts know the best ways to rethink the relationship of company’s offerings to create a unique market space. We’ve got the drive of a Boston startup with the resources of a global agency that has been around the block more than once.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated Boston brand strategists
  • Wide experience from Boston startups to tech giants to fast-growing CPG

TOP’s strategic process takes you through a series of activities — performed in-person in Boston or remotely in locations around the world — to redefine your KPI’s for maximum potential and clarify your positions in new and powerful ways. Is your new product or service truly novel? Is there a market rate established? Are there other, more cost-efficient ways to create competitive advantages?  Can you test your positioning in Boston, Portsmouth, Manchester, and Providence, or should you scale nationally or globally?

We’ll conduct a honest and independent analysis of the issues affecting your business to ensure the viability and profitability of your products in the local, national, or global marketplace. If you’re spending time executing without the right strategy, you’re wasting valuable resources that could be dedicated to your brand’s growth.

What makes us different?

Our strategic engine is in Boston

We love our Boston clients

If software is eating the world and data is the appetizer, then Boston is the four-star chef writing the menu.  Whether you start in Allston and head over to the Financial District and the Seaport — or start in Cambridge and drive up Storrow through Back Bay, Pinckney, North Station, North End, and Chelsea — we love the progress and disruption of the brands we see in Titletown.  But as technology evolves the playing field, some things stay the same: Your business is a fine-tuned machine that leverages manpower and processes to create profits, but this machine that can easily follow the wrong course.

Whatever your brand’s motivations focus on the role it plays, looking at the attitudes, beliefs, and drivers of the people related to the success of your company is key. This includes everyone from your leadership team down to your customers and prospects.

Think about the amount of energy needed to put your business into motion. Creating that positive energy around, in, and about your brand is key toward allowing your company to progress like never before. That’s the focus that the best branding agency in the Hub can provide.

FAQ

Why Hire a Boston Branding Agency?

A Boston branding agency will approach every project with fresh creative eyes to break through highly saturated markets like technology and consumer goods; or gain approval in strictly-regulated industries like pharmaceuticals and healthcare. Brand differentiation starts the moment we create the framework that works best for your brand. What challenges may be in your way? Are there potential opportunities for your company inside a competitive landscape? Brand strategy creates growth through defined focus.

Leading Branding Strategy For Boston Leaders

We create value beyond the usual conventions. As a leading branding firm rooted in a variety industries, we’ve employed bold positioning, creative naming, imaginative design, and insightful market research to catapult clients to the top of every sector vertical and capture opportunities while establishing sustained differentiation. To deliver on this, we made a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants in Boston.

A Boston Branding Agency That Does Primary Research

We generate primary quantitative and qualitative research that bridges gaps in knowledge and creates a clear realization of your audience’s thoughts, feelings, and behaviors. This holistic understanding shapes the core insights that fuel breakthrough creative work. We use Boston stakeholder interviews and immersive business planning to generate an in-depth view of the brand, allowing for a firm grasp on the company’s unique value-creating features. From this, we create a data-driven ecosystem that measures the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Boston companies at scale.

Why Hire a Boston Branding Agency?

A Boston branding agency will approach every project with fresh creative eyes to break through highly saturated markets like technology and consumer goods; or gain approval in strictly-regulated industries like pharmaceuticals and healthcare. Brand differentiation starts the moment we create the framework that works best for your brand. What challenges may be in your way? Are there potential opportunities for your company inside a competitive landscape? Brand strategy creates growth through defined focus.

Leading Branding Strategy For Boston Leaders

We create value beyond the usual conventions. As a leading branding firm rooted in a variety industries, we’ve employed bold positioning, creative naming, imaginative design, and insightful market research to catapult clients to the top of every sector vertical and capture opportunities while establishing sustained differentiation. To deliver on this, we made a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants in Boston.

A Boston Branding Agency That Does Primary Research

We generate primary quantitative and qualitative research that bridges gaps in knowledge and creates a clear realization of your audience’s thoughts, feelings, and behaviors. This holistic understanding shapes the core insights that fuel breakthrough creative work. We use Boston stakeholder interviews and immersive business planning to generate an in-depth view of the brand, allowing for a firm grasp on the company’s unique value-creating features. From this, we create a data-driven ecosystem that measures the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Boston companies at scale.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.