Home to some of the most creative and eclectic brands in the country, the competitive market in Austin can be fiercely artistic. When you’re competing with some of the most creative brands, it can be easy to lost track of core strategies as you grow and evolve. Add in the branding crucible that is SWSX into the mix and it becomes clear that you need a branding strategy as uniquely Austin as you are. At TOP, our team of brand strategists, market researchers, and data analysts work hard to ensure the success of your next product launch. We can help with brand strategy consulting for one-off projects (like that SXSW activation you’ve always dreamed of) or a complete strategic overhaul of your market positioning. We rethink the relationship of company brands and offerings to create something unique enough to be called Austin grown. Add to that our global resources and we can be with you from conception to global domination.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Austin brand strategists
- Wide experience from Austin startups to tech giants to fast-growing CPG
At TOP, the heart of our strategic process is a defining (or redefining) of your KPIs for maximum effectiveness. We do this by asking the tough questions: Is your new product or technology truly novel? What will the market pay for it? Is there another, more cost-efficient way to change competitive dynamics? Can you test your positioning in Travis county and the surrounding area, or should you scale nationally or globally now?
Those may be lofty questions, but the answers let us conduct realistic and independent analysis of various issues affecting your business. The viability and profit potential of our business around town, around the country or around the world, for instance. Don’t spend all your time executing tactics that are not cemented in the best strategy to reach your goals. You waste valuable time, resources, and may miss opportunities you’d otherwise capitalize on.