Atlanta + Branding

When you’re part of a major market like Atlanta’s, which is where some of the fastest growing companies call home, it can be hard to maintain alignment with core strategies as your brand grows. At TOP, our hard working and dedicated teams of brand strategists, market researchers, and data analysts will ensure your next product launch is as successful as it can be in Atlanta, Marietta, and beyond. Regardless of whether you need brand strategy consulting for simple, short-term projects or completely pivoting your market positioning, we know how to repurpose and realign the relationship of brands and offerings to create a unique market position. We’ve got the ambition of an Atlanta startup with the strategic resources of a global agency that has been around the block more than once.

• Full-service brand positioning
• B2C and B2B brand strategy services
• Top-notch Atlanta brand strategists
• Wide experience from Atlanta startups to Fortune 500 corporations

TOP’s strategic process is founded on a series of activities that redefine your KPI’s as a way to hit brand potential and solidify your brand’s position in new and effective ways. Is your new product or service actually novel? Is there a determined market rate? Are there more cost-effective ways to gain a competitive advantage? Should you scale nationally or globally or first test your positioning in Atlanta, Marietta, Athens, and Chattanooga?

We’ll conduct an independent and honest analysis of the issues affecting your brand that provides insights into how to ensure profitability in the local, national, or global markets. If you’re spinning your wheels with the wrong strategy, your brand is wasting resources that could be used to maximize your brand’s potential.d

If software is eating the world and data is the appetizer, then Atlanta is the dinner table.  Whether you start in North Buckhead and head over to Garden Hills and Atlantic Station — or start up in Home Park and work down through Midtown, Georgia Tech, Old Fourth Ward, Downtown — we get excited about the progress and atmosphere of disruption.  But even as technology evolves the playing field, some things always remain true:  Your brand is an intricately designed machine that leverages manpower and processes to create profits, but it can easily follow a sub-optimal path.

It’s important to focus on your brand’s role for a variety of reasons, regardless of motivation it’s helpful to examine the attitudes, beliefs, and other motivating factors behind the success of your company whether they’re here in Atlanta headquarters or in a regional office elsewhere. This includes everyone from your leadership down to customers and prospects.

It takes an incredible amount of energy to run an organization. Generating positive energy in, around, and about your brand is key to moving your company forward like never before. That’s the kind of focus and results that the best companies in The A take advantage of.