When you’re in a competitive market like the Bay Area — home to some of the fastest growing companies in the history of the world — it’s easy to lose track of core strategies as you grow and evolve. At TOP, our team of brand strategists, market researchers, and data analysts work hard to ensure the success of your next product launch — in San Francisco, on the Peninsula, and beyond. Whether you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, our analysts know how to rethink the relationship of company brands and offerings to create truly unique market position. We’ve got the ambition of a San Francisco startup with the strategic resources of a global agency that has been around the block more than once.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated San Francisco brand strategists
- Wide experience from San Francisco startups to tech giants to fast-growing CPG
At the heart of our strategic process, TOP takes you through a series of activities — performed in-person in the Bay Area or remotely in locations around the world — that redefine your KPIs for maximum effectiveness and crystallize your positions in new and powerful ways. Is your new product or technology truly novel?
What will the market pay for it? Is there another, more cost-efficient way to change competitive dynamics? Can you test your positioning in San Francisco, Palo Alto, Walnut Creek, and Menlo Park, or should you scale nationally or globally sooner rather than later?
Let us help you conduct a realistic and independent analysis of various issues affecting your business to ensure the viability and potential profitability of your products in the local, national, or global marketplace. If you are spending time executing tactics without the right strategy, you’re wasting valuable time, money, and resources that could be redirected to your growth.