Not your traditional brand strategy firm

From SoMa to San Jose, we’re committed to Bay Area brand strategy at global scale

When you’re in a competitive market like the Bay Area — home to some of the fastest growing companies in the history of the world — it’s easy to lose track of core strategies as you grow and evolve.  At TOP, our team of brand strategists, market researchers, and data analysts work hard to ensure the success of your next product launch — in San Francisco, on the Peninsula, and beyond.  Whether you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, our analysts know how to rethink the relationship of company brands and offerings to create truly unique market position. We’ve got the ambition of a San Francisco startup with the strategic resources of a global agency that has been around the block more than once.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated San Francisco brand strategists
  • Wide experience from San Francisco startups to tech giants to fast-growing CPG

At the heart of our strategic process, TOP takes you through a series of activities — performed in-person in the Bay Area or remotely in locations around the world — that redefine your KPIs for maximum effectiveness and crystallize your positions in new and powerful ways.  Is your new product or technology truly novel?
What will the market pay for it?  Is there another, more cost-efficient way to change competitive dynamics?  Can you test your positioning in San Francisco, Palo Alto, Walnut Creek, and Menlo Park, or should you scale nationally or globally sooner rather than later?

Let us help you conduct a realistic and independent analysis of various issues affecting your business to ensure the viability and potential profitability of your products in the local, national, or global marketplace.  If you are spending time executing tactics without the right strategy, you’re wasting valuable time, money, and resources that could be redirected to your growth.

We bring competitive intelligence

Ultimately, we present an executive summary with a recommended go-to-market brand strategy based on solid analytical evidence and our own strategic insights.

We dive into the data

It’s imperative that we clearly understand your market so that everyone within your own ranks also has a realistic point of view, based on facts rather than intuition.

We rally the troops

We help you get your business strategy on the same pages as your brand strategy.

We simplify at scale

A growing business brings growing complexity but we help realign both management and the front line to focus on what really counts.

Our strategic engine is in San Francisco

We love our Bay Area clients

If software is eating the world and data is the appetizer, then San Francisco is the epicenter.  Whether you start in SoMa and head over to the Financial District and the Embarcadero — or start in San Jose and drive up the Peninsula through Santa Clara, Sunnyvale, Mountain View, Palo Alto, and Menlo Park — we love the feeling of progress and the atmosphere of disruption.  But even as technology changes the playing field, some things stay the same:  Your business is an intricate machine that leverages people and processes to generate profits, but it’s a machine that can easily follow a less-than-optimal course.

Whatever the underlying reasons for the need to focus on the role your brand plays, it is helpful to look at the prevailing attitudes, beliefs, and drivers of all the people related to the success of your company whether they are located in your San Francisco headquarters on in one of your regional offices. This includes everyone from your leadership team, to your management team, to your workers, and to your customers and prospects.

Think in terms of the energy that it takes to make your intricate organization do what it needs to do. Now think about the amount and quality of the energy that is running through your business now. The creation of positive energy around what your company is all about — that’s the focus that the best companies in the Bay Area possess — can move your company forward like never before.

Why Hire a Bay Area Brand Strategy Agency?

A San Francisco brand strategy agency can help you see every project launch with fresh creative eyes to break through in highly saturated markets like technology and consumer goods, or gain approval, in highly-regulated industries like pharmaceuticals and healthcare.  Brand differentiation starts the moment we design the process that works best for your specific needs. What challenges stand in your way? Where are the potential opportunities for your product or company inside the competitive landscape?  Brand strategy fuels focus.  And focus fuels growth.

Unconventional Brand Strategy For Bay Area Leaders

We seek to drive value beyond conventional measures. As a global branding firm deeply rooted in multiple industries, we’ve helped clients in virtually every industry vertical capture marketplace opportunities and establish sustained differentiation through bold positioning, creative naming, imaginative design, and insightful market research.  To deliver on this promise, our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and digital consultants from the Bay Area and other key centers of excellence.  We love making companies a category of one.

A San Francisco Brand Agency That Does Primary Research

We field primary quantitative and qualitative research — through a series of work sessions in San Francisco, your Bay Area office, or other offices worldwide — to supplement gaps in knowledge and give us a clear view of our audience’s thoughts, feelings and behaviors. This holistic understanding of what our audience says and how they act shapes the core insight that will fuel breakthrough creative work.  We use Bay Area stakeholder interviews and immersive business planning to gain an in-depth view of the brand, emerging with a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

Come for a visit. Let’s jump on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great San Francisco companies at scale.

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