Houston + Brand Strategy

Branding that supercharges Houston businesses

From Carverdale to Clear Lake, we’re the smarter choice for Houston branding.

The Houston metro area’s GDP surpasses that of many developed countries — no surprise when we’re talking about the leading market for U.S. exports. Long renowned as a leader in energy and aeronautics, Houston is on the verge of dominating dozens of new global markets. How do Space City’s best brands make that kind of giant leap? When they partner with TOP, our team of brand strategists, data analysts, market researchers, and creative geniuses produce designs that inspire and messaging that sticks, all in the name of a truly unique market position. From single-project consulting to a wholesale strategic brand overhaul, our team of local experts brings a wealth of experience and a global perspective to your efforts within Houston and beyond. 

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy
  • Content creation
  • Asset design

When you partner with TOP, we’ll take you through a multi-step strategic process, be it remotely or on-location. We’ll ask tough questions that allow us to solidify your unique positioning and redefine key metrics that measure your success: Is your technology, product, or service new, or novel? What problems does it solve? How do we minimize costs, and where can we invest in order to accelerate the marketing of your product? Can we test messaging not just in Houston, but Beaumont, Victoria, and Dallas? How quickly can you scale locally? Nationally? Globally?

 

When you execute strategies that aren’t tailored to your company’s unique value proposition, you waste valuable time, money, and resources that could have gone toward developing your brand. With TOP, you’ll receive an independent analysis of any obstacles hampering your growth, as well as a report on the opportunities available to maximize your profitability.

What makes us different?

Brilliant strategy begins in Houston

We love our Houston clients

Look no further than Greater Greenspoint for examples of world-class Houston-based brands like Sysco and WasteManagement. What those success stories tell us is there are plenty more brands with global potential across the City of No Limits — be they fresh startups or well-known industry leaders poised to take their businesses to the next level. Regardless of what stage your company is at, though, one thing remains true: Your people are your greatest asset.

 

Employees — whether located in your Houston headquarters, stationed at one of your regional offices, or working remotely — are what makes or breaks your company’s trajectory. That’s why the best brand strategies are often inspired by the boots already on the ground.

 

We’ll help you take stock of your current business practices while gauging the energy flowing throughout your organization. With some fresh, bold ideas born from our observations of your team and the corresponding boost in morale, you’ll witness focus and results like never before, catapulting you into the ranks of Houston’s top companies.

FAQ

Why Hire a Houston Branding Agency?

A Houston-based branding agency brings the hustle our city is known for to every project launch, helping your brand break through saturated markets such as technology and consumer goods — or gain approval in heavily-regulated industries like pharmaceuticals and healthcare. We know the business offerings of Houston are incredibly broad and diverse, so brand differentiation is woven into the strategy that we develop for you.

Innovative Branding Strategy for Houston

We’re no run-of-the-mill brand strategy agency, so the value we deliver is far beyond conventional. As a global branding firm deeply versed in multiple industries, we help clients in nearly every vertical capture marketplace opportunities and establish differentiation through positioning, naming, design, and market research. Our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants — a mosaic not unlike the Synchronicity of Color installation at Discovery Green. We love making Houston companies a category of one.

A Branding Agency That Lives in Houston

We field primary quantitative and qualitative research to supplement any knowledge gaps and give us a clear view of your audience’s thoughts, feelings, and behaviors. We use Houston stakeholder interviews and immersive business planning to create a detailed map of your brand, emerging with your company’s most resonant value-creating characteristics. We utilize these in a data-driven, diagnostic model that measures the brand’s current and potential in-market performance across all channels.

 

Come by for a visit. Or, if it’s easier, let’s hop on the phone; get to know TOP and all that we can do for your brand. We’re ready to launch (or relaunch) more fantastic Houston companies when you are.

Why Hire a Houston Branding Agency?

A Houston-based branding agency brings the hustle our city is known for to every project launch, helping your brand break through saturated markets such as technology and consumer goods — or gain approval in heavily-regulated industries like pharmaceuticals and healthcare. We know the business offerings of Houston are incredibly broad and diverse, so brand differentiation is woven into the strategy that we develop for you.

Innovative Branding Strategy for Houston

We’re no run-of-the-mill brand strategy agency, so the value we deliver is far beyond conventional. As a global branding firm deeply versed in multiple industries, we help clients in nearly every vertical capture marketplace opportunities and establish differentiation through positioning, naming, design, and market research. Our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants — a mosaic not unlike the Synchronicity of Color installation at Discovery Green. We love making Houston companies a category of one.

A Branding Agency That Lives in Houston

We field primary quantitative and qualitative research to supplement any knowledge gaps and give us a clear view of your audience’s thoughts, feelings, and behaviors. We use Houston stakeholder interviews and immersive business planning to create a detailed map of your brand, emerging with your company’s most resonant value-creating characteristics. We utilize these in a data-driven, diagnostic model that measures the brand’s current and potential in-market performance across all channels.

 

Come by for a visit. Or, if it’s easier, let’s hop on the phone; get to know TOP and all that we can do for your brand. We’re ready to launch (or relaunch) more fantastic Houston companies when you are.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.