Boston Branding Agency
745 Atlantic Ave. Boston, MA 02111
Boston Branding Agency
Boston is one of America's oldest cities, but every day sees new businesses spring up. Whether you're a scrappy Kendall start-up out of the CIC, or an established multinational in the Financial district, TOP Agency Boston can help you define what makes your company special — and sell it to your audience.
Our branding agency philosophy
Nobody knows your business like you do. But sometimes it's hard to see the forest for the trees. TOP Agency works with your top team to distill your identity, values, and story. Then we translate your pride-points into a compelling story, which is simple, surprising, and significant.
Unlike other PR agencies, we work from the outside in: understanding your landscape, strategy, and history before jumping into the nitty-gritty of designing logos and coming up with slogans.
- Market: What does the current marketplace look like? Who are the big players?
- Audience: Who is your brand's natural audience, and how do we trigger them to act?
- Promise: What promises do our competitors make to customers? What promise do you make?
- Story: What story can we tell about your brand to get folks excited?
Our branding process
Only after we thoroughly understand the context your company exists in do we dive into graphics, icons, style guidelines, and voice:
- Identity: We translate your brand story into a visual format, whether that be an image set or video
- Presentation: We determine the iconography, colors, and fonts that best convey your brand's unique values — and distill these lessons into a brand guideline, which can be used internally after our work is done.
- Distillation: For your logo, we identify a unique, central design symbol that perfectly captures your brand.
Once we've hammered out the visible elements, we work out the intangible elements — personality and voice — that will bring your brand to life.
Boston branding agency
TOP Agency Boston has offices in the historic Leather District. You'll find employees of early-stage startups getting coffee next to employees of major consulting firms and investment banks, and of course, us — the best digital branding agency in the business. If you’re looking for a local agency with national reach, to help you tell your story, look no further than TOP Agency Boston.
Contact our Boston office
Hours of operation