The aforementioned three tactics are in some way the major forms we’ll be talking about below.
Cellphones + Phone Applications
Cellphones have become a need. Look around in your circle and you won’t find a single person without a phone. Mobile applications are predicted to generate $189 billion in revenue in 2020.
This is why phone applications marketing has become the most acclaimed form of direct digital marketing.
Types of Mobile Marketing
There are two types of mobile app marketing: app user acquisition and app user engagement. With the former, the goal is to increase app downloads and with the latter, the goal is to keep the user engaged.
1. Push Notifications
Phone applications are then used to send push notifications which is a constant reminder for your customers about the latest happenings, products, etc.
They are like text messages that are used to grab the customer’s attention even if it is for a few seconds. There are many kinds of push notifications:
- Informational – This is used to tell the user about new features on the website.
- Updates – This is used to tell the user to update the application.
- Offers and Discounts – This is used to tell the user of any sales, promotions, etc. happening.
2. Web Experience/ Web Browsers
Next up are the web browsers or search engine browsers.
Through website cookies, one can easily find the targeted audience. The data derived from this can be later used to approach the audience directly.
From that moment onwards, it collects information like age, behavior, and behavioral interests and retains it to use for retargeting advertisements.
These ads are more useful than the primary ones as they are more useful in grabbing the audience’s attention.
Remember when we talked about SEO and Google Ads Management?
That’s where those two come to play.
Lastly, we have emails. We have already discussed email so you must already have a rough idea of what we’re about to talk about.
Not everybody knows about your brand, which is why you need to introduce them with the right tools.
Now, through emails, you can message your potential buyers on one of the three topics: sales news, coupons, and newsletters.
Some brands even get email addresses from their prospective clients by offering a discount on their products/services. Emails, hands down, is the most effective digital marketing strategy as it gives information about your business to the customers.
Moreover, you can reach your audience for only a fraction of the cost for the email marketing tools that will in return provide you with the metrics you need: click-through rates, open rates, bounce rates, etc.