20 Top Market Research Agencies in 2023

Market research involves the systematic gathering, analysis, and interpretation of data about a specific market, industry, or target audience. It helps businesses understand consumer behavior, preferences, market trends, and competition to make informed decisions and develop effective strategies.

Market research companies provide valuable insights and data-driven analysis to businesses, enabling them to make informed decisions and drive growth. They help identify market opportunities, understand customer needs, assess market demand, evaluate competition, and measure the effectiveness of marketing campaigns.

Hiring a market research company offers several benefits, including:

Objective Data:
Market research companies provide unbiased data and insights, ensuring businesses make decisions based on accurate information rather than assumptions.

Informed Decision-Making:
With access to comprehensive market research, businesses can make informed decisions about product development, marketing strategies, pricing, and expansion plans.

Competitive Advantage:
Market research helps businesses gain a competitive edge by identifying market trends, consumer preferences, and competitor strategies.

Targeted Marketing:
Market research enables businesses to understand their target audience better, tailor their marketing messages, and improve customer engagement.

Risk Mitigation:
By conducting market research, businesses can assess market viability, identify potential risks, and mitigate them effectively.

Market research companies employ various methodologies, including surveys, focus groups, interviews, observations, and data analytics. They design research studies, collect and analyze data, and provide insights and recommendations based on the findings.

Yes, market research and marketing are distinct but complementary functions. Market research focuses on gathering and analyzing data to understand the market, customers, and competition. Marketing, on the other hand, involves developing strategies, implementing campaigns, and promoting products or services to target customers based on the insights provided by market research.

When working with a market research company, you can expect:

Customized Research Solutions:
Market research companies will tailor their approach to meet your specific business objectives and provide customized research solutions.

Data Analysis and Insights:
They will collect, analyze, and interpret data to provide meaningful insights and recommendations for your business.

Clear Reporting:
Market research companies will present their findings in clear and concise reports, making it easy for you to understand and act upon the insights.

Collaboration and Communication:
A good market research company will maintain open lines of communication, collaborating with you to ensure the research aligns with your business needs.

Confidentiality and Ethics:
Market research companies adhere to strict ethical standards and maintain confidentiality when handling sensitive business information.

When selecting a market research company, consider the following factors:

Expertise and Experience:
Look for a company with expertise in your industry and a proven track record of delivering high-quality research.

Methodologies and Tools:
Ensure the company utilizes reliable research methodologies and advanced tools to gather and analyze data effectively.

Reputation and Client Feedback:
Research the company’s reputation, read client testimonials, and seek recommendations to gauge their credibility and client satisfaction.

Budget and Project Scope:
Consider your budget and the scope of your research project to find a company that offers services within your financial range.

Communication and Collaboration:
Choose a company that values communication, and collaboration, and understands your business needs, ensuring a successful partnership.

By partnering with a top market research company, businesses can gain valuable insights, make data-driven decisions, and achieve long-term success in their respective industries.

Here’s a quick rundown of the top 20 market research companies that have consistently delivered exceptional results and helped businesses thrive.

Wisevoter is a prominent market research firm known for its expertise in quantitative and qualitative research methodologies. They specialize in providing valuable insights through a range of services, including surveys and polling, behavior analysis, and demographic studies. Wisevoter’s approach blends advanced technology with insightful interpretation, empowering clients to make informed decisions based on a comprehensive understanding of their consumer.

Key Facts:

• Location: Headquarters in Austin, Texas, USA
• Company Size: 10-20
• Expertise: Surveys, audience intelligence, consumer insights

Visit their website to learn more about their services.

Nielsen is a renowned market research firm with a global presence and a strong reputation for delivering actionable insights. Their expertise spans across various industries, providing clients with comprehensive market intelligence and data-driven solutions. Nielsen’s commitment to cutting-edge technology and rigorous methodologies enables them to deliver accurate and reliable research outcomes.

Key Facts:

• Location: Headquarters in New York City, New York, USA, and operates in over 100 countries worldwide
• Company Size: Large-scale organization with thousands of employees
• Expertise: Market intelligence, consumer insights, advertising effectiveness, media measurement

Visit their website to learn more.

IQVIA is a prominent market research company known for its comprehensive expertise in healthcare and pharmaceutical research. They leverage advanced analytics, real-world data, and deep industry knowledge to provide valuable insights and solutions and empower clients to make informed decisions and drive positive outcomes in the healthcare sector.

Key Facts:

• Location: Global presence, with headquarters in Durham, North Carolina, USA
• Company Size: About 79,000 employees worldwide
• Expertise: Healthcare market research, pharmaceutical research, real-world data analysis

Visit their website to learn more.

Kantar is a market research firm known for its expertise in providing comprehensive insights and strategic guidance to businesses worldwide. With a global presence and a rich heritage of data-driven solutions, Kantar empowers organizations to make informed decisions and drive growth. They offer a wide range of research services, enabling clients to understand market dynamics, consumer behavior, and emerging trends.

Key Facts:

• Location: Global presence with headquarters in London, United Kingdom
• Company Size: About 30,000 employees
• Expertise: Consumer insights, brand strategy, market analysis, and social media and advertising research

Visit their website to learn more.

Gartner Research is a highly reputable market research firm known for its extensive expertise in providing actionable insights and advisory services. With a global presence and a rich history dating back several decades, Gartner Research is a trusted advisor to organizations across various industries. They specialize in delivering valuable market research, strategic analysis, and technology insights that allow businesses to make informed decisions and drive growth.

Key Facts:

• Location: Headquartered in Stamford, Connecticut, USA with offices worldwide
• Company Size: Over 19,000 employees
• Areas of expertise: Market research, strategic analysis, technology insights

Visit their website to learn more.

Information Resources Inc. (IRI) is a market research firm with a strong reputation for its comprehensive data-driven insights. Specializing in advanced analytics and market intelligence, IRI empowers companies to make informed business decisions and drive growth. With cutting-edge technology and deep industry expertise, IRI provides clients with a holistic understanding of their markets and competitive landscapes.

Key Facts:

• Location: Global presence with headquarters in Chicago, Illinois, USA
• Company Size: About 5,000 employees
• Expertise: Advanced analytics, market intelligence, competitive analysis

Visit their website to learn more.

Ipsos is a globally recognized market research firm known for its expertise in providing data-driven insights. With a wide range of quantitative and qualitative research methodologies, Ipsos helps businesses make informed decisions. Their comprehensive approach encompasses customer satisfaction surveys, brand tracking studies, and market segmentation analysis. By combining advanced technology with insightful interpretation, Ipsos delivers valuable insights that enable clients to gain a deeper understanding of their target markets.

Key Facts:

• Headquarters: Headquarters in Paris, France, and operates in over 89 countries worldwide
• Company Size: About 19,500 professionals
• Expertise: Customer satisfaction surveys, brand tracking, market segmentation, public opinion research

Visit their website to learn more.

Westat is a renowned market research company with a strong reputation for delivering high-quality data-driven insights. They specialize in quantitative and qualitative research methodologies, providing clients with valuable information to make informed business decisions. Westat’s expertise focuses on health, education, social policy, and transportation.

Key Facts:

• Location: Headquarters in Rockville, Maryland, USA
• Company Size: Over 1,900 employees
• Expertise: Quantitative research, qualitative research, data collection, survey design, statistical analysis

Visit their website to learn more.

The NPD Group is a renowned market research firm that excels in providing comprehensive insights and analytics to businesses across industries. With a strong focus on data-driven decision-making, The NPD Group empowers clients to understand consumer behavior, track market trends, and drive strategic growth. Their expertise lies in delivering accurate and actionable information that helps businesses stay ahead in a rapidly changing marketplace.

Key Facts:

• Location: Global presence with headquarters in Port Washington, New York, USA
• Company Size: About 1,780 employees worldwide
• Expertise: consumer behavior analysis, market tracking, strategic insights

Visit their website to learn more.

Comscore is a renowned market research firm known for its expertise in delivering insights and analytics for businesses. With a strong focus on digital media, advertising, and consumer behavior, Comscore provides clients with comprehensive data-driven solutions. Their methodologies and advanced measurement capabilities offer valuable insights into market dynamics, helping businesses make informed decisions.

Key Facts:

• Location: Headquarters in Reston, Virginia, USA
• Company Size: About 1,355 employees
• Expertise: Digital media measurement, advertising analytics, consumer behavior insights

Visit their website to learn more.

GfK is a prominent German market research firm known for its comprehensive expertise in quantitative and qualitative research methodologies. With a global presence and a diverse range of services, GfK specializes in providing valuable insights and strategic solutions to businesses across various industries including retail, consumer goods, and automotive. Their approach combines innovative technology with expert analysis, delivering a deep understanding of consumer behavior and market dynamics.

Key Facts:

• Location: Global presence with headquarters in Nuremberg, Germany
• Company Size: Over 8,000 employees
• Expertise: Consumer behavior research, market insights, data analytics, consulting

Visit their website to learn more.

Forrester Research Services is a renowned market research firm with a strong reputation for delivering actionable insights. They are known for their expertise in providing strategic advice and analysis to guide businesses in navigating the complexities of the digital age. Forrester Research Services offers a comprehensive range of research services, empowering companies to make informed decisions and drive business growth.

Key Facts:

• Location: Headquarters in Cambridge, Massachusetts, USA
• Company Size: About 1,719 employees
• Expertise: Strategic consulting, market analysis, customer experience research

Visit their website to learn more.

YouGov is a British market research firm known for its extensive expertise in delivering data-driven insights. With a global presence and a vast panel of respondents, YouGov specializes in providing accurate and actionable information to help businesses make informed decisions. Their internet-based market research and data analysis enable clients to gain a deep understanding of consumer behavior and market trends.

Key Facts:

• Location: Headquarters in London, United Kingdom with a presence worldwide
• Company Size: About 1,032 employees
• Expertise: Consumer behavior research, opinion polling, data analytics

Visit their website to learn more.

Burke is an independent market research company with a long-standing reputation for providing comprehensive insights through their expertise in quantitative and qualitative research methodologies. They specialize in delivering valuable data-driven solutions to clients, enabling them to make informed business decisions. Burke’s commitment to innovation and insightful interpretation allows their clients to gain a deep understanding of their target markets.

Key Facts:

• Location: Headquarters in Cincinnati, Ohio, USA
• Company Size: About 440 employees
• Expertise: Quantitative research, qualitative research, data analytics, consulting

Visit their website to learn more.

Pollfish is a prominent market research firm known for its innovative approach and advanced technology. They specialize in providing real-time consumer insights through mobile surveys, reaching a vast global audience. Pollfish’s unique methodology and cutting-edge platform offer businesses invaluable access to valuable data and actionable market intelligence.

Key Facts:

• Location: Headquarters in New York City, New York USA
• Company Size: About 68 employees
• Expertise: Organic sampling, real-time consumer insights, mobile surveys

Visit their website to learn more.

Dynata is a leading global provider of data and insights solutions. With a strong focus on market research, they offer a comprehensive range of services to help businesses make data-driven decisions. Dynata’s expertise lies in gathering high-quality data, conducting advanced analytics, and delivering actionable insights.

Key Facts:

• Location: Headquarters in Plano, Texas, USA
• Company Size: About 4,000 employees
• Expertise: Survey authoring, data collection, advanced analytics, actionable insights

Visit their website to learn more.

Toluna is a market research firm known for its innovative and comprehensive research solutions. With expertise in quantitative and qualitative methodologies, Toluna empowers businesses to make data-driven decisions. They specialize in real-time consumer insights, brand tracking, and market research technology, providing clients with valuable insights to drive their success.

Key Facts:

• Location: Headquarters in Norwalk, Connecticut, USA
• Global Presence: Offices in over 25 countries
• Company Size: About 1,700 employees
• Expertise: Real-time consumer insights, brand tracking, market research technology

Visit their website to learn more.

SurveyMonkey, soon to become Momentative, is a leading online survey platform that empowers individuals and organizations to gather valuable insights. With a user-friendly interface and a wide range of survey templates, SurveyMonkey enables users to create customized surveys and collect data efficiently. Their platform offers robust survey features, advanced analytics, and seamless integration options, making it a go-to choice for businesses, researchers, and individuals seeking reliable and actionable feedback.

Key Facts:

• Location: Headquarters in San Mateo, California, USA
• Company Size: About 1,400 employees
• Expertise: Online survey platform, data collection, analytics

Visit their website to learn more.

Material is a global market research firm known for its expertise in delivering comprehensive insights through a blend of quantitative and qualitative research methodologies. They specialize in providing valuable data-driven solutions in areas such as consumer behavior analysis, trend tracking, and market intelligence. Material’s approach combines innovative technologies with insightful interpretation, empowering clients to make informed business decisions.

Key Facts:

• Location: Headquarters in Los Angeles, California, USA
• Company Size: About 2,200 employees
• Expertise: Consumer behavior analysis, trend tracking, market intelligence

Visit their website to learn more.

ICF International is a consulting and market research firm with expertise in quantitative and qualitative research methodologies. They specialize in delivering comprehensive insights through customer satisfaction surveys, brand tracking studies, and market segmentation analysis to governments and businesses. By integrating cutting-edge technology with insightful interpretation, ICF International provides clients with a deep understanding of their target markets.

Key Facts:

• Location: Headquarters in Reston, Virginia, USA
• Company Size: About 7,000 employees
• Expertise: Customer satisfaction surveys, brand tracking, market segmentation

Visit their website to learn more.

In the rapidly evolving business landscape, market research is a vital component of success.

The top market research companies mentioned above have proven their mettle by consistently delivering valuable insights that enable businesses to make informed decisions.

Whether it’s understanding consumer preferences, identifying market trends, or gauging the competitive landscape, these companies possess the expertise and tools to unlock actionable insights.

By partnering with a top market research firm, businesses can gain a competitive edge and chart a path toward sustained growth and prosperity.