Branding is critical to the success of every business organization. It encompasses all the activities, techniques, and processes involved in building a brand image, shaping public perception of the brand, and improving its brand awareness. If you take a look at the most popular global brands, a distinct feature that sets them apart from their competitors is their unique branding.
Oftentimes, branding is one of the very first steps that a new business has to tick off the checklist before any other activities. Branding controls how the external public sees and interacts with a brand, which explains why a lot of popular brands outsource this service to independent teams of expert brand designers (branding agencies).
Branding agencies offer a wide range of services from logo design to brand identity, brand messaging, brand positioning, brand voice, and many more. The city of Chicago, regarded as the international hub of finance, industry, culture, and commerce, is home to some of the best branding agencies in the US.