When it comes to social media marketing for restaurants, we’ve got plenty of interesting stats to whet your appetite – i.e., if you’re the type of business owner who pays extra attention to data-driven metrics.
As a matter of fact, relying on historic data to formulate a super awesome strategy for whatever purpose is always a good decision. This way, you’re able to identify the pros of cons of a certain strategy in any niche industry. And afterward, you can adapt and improvise according to your business requirements, etc.
There were more than 371 million posts on social media with hashtags related to #Food and #Drinks over the last two years. Instagram was the most popular platform since it allows restaurateurs to combine visuals and words to come up with head-turning marketing tactics.
Needless to say, since 2016, if you have been involved in social media marketing for restaurants in one way or another, it is very likely for your customers to post stuff with and without your interaction. On the other hand, we also have social media influencers to consider. These guys play a huge role in sending referral traffic to any brand through paid reviews, sponsored content, or unbiased in-depth analysis posts.
As of 2021, studies reveal that almost 80% – 90% of social media users are easily influenced by reviews posted by social media influencers. And why wouldn’t it be that way? If you were a potential customer, would you go on a whim to purchase something from a brand, or rely on popular product reviews to make an informed decision?
We all know the answer to the aforementioned dilemma.
Moving on, this post will fill you in on different strategies and tips for scaling your social media marketing for restaurant KPIs.
So, without delaying it anymore, let’s get started.