1. Analyzing Competition
The start of social media marketing for a law firm’s journey can be very confusing. There are a million directions you can take your socials and not all of them are liked by the audience.
If you unknowingly take a direction that had already been used by another law firm, then that’s on you. To avoid that from happening, research your competitors, get inspired, and note which strategies work for them and which don’t. This will spice up your creativity and you might up end up upping their social media marketing game.
2. Follow The 70/30 Rule
We have already talked about there being a fine line between oversharing and being informative but there is another fine line that you need to be prepared for: the line between posting valuable content and promoting your services.
Here is where the 70/30 rule comes in. While putting valuable content is fun for your audience, you still need to promote yourself and remind them about your services so that it is fun for you too! According to this rule, 70% of content should provide value to your audience, and 30% of content should promote your firm’s services with an actionable CTA.
3. Video Content Centered Around Educating People
Video marketing makes everything so much easier.
Getting clients? Easier!
Educating people about your services and other topics? Easier!
Injecting your personality? Easier!
This is why it has become such a vital part of top law firms’ social media marketing strategies. As long as your videos are informative and interesting, you are all set!
4. Sharing Authoritative Law-related Resources
To become the leader of your niche, you must act the part. Start by knowing and talking about everything that falls under the umbrella but especially the latest news.
The more is the merrier! Provide credible and valuable information and show off your expertise in everything law. In the legal industry, it is especially important to become the leader since that is how most clients will get attracted to you.
5. Collaborating with Influencers In The Same Niche Industry
Following and connecting with legal influencers is the best thing you do to keep up with the latest happenings of the industry.
It can lead to possible collaborations in the future and a more socially-recognizable social image for yourself – and that’s exactly what you need! The legal industry is highly competitive and hard to survive in. Add lawyer social media influencers to the mix and you have very little room to make your mark.
However, if you build connections at the right time and with the right influencers, you can take advantage of their following by collaborating with them on your social media. Make sure you are not the only one winning in this situation because then it wouldn’t be a collaboration. Equal the scales!
6. Tell Your Law Firm Story
A great way to build a relationship with your audience is by telling your brand story to them. This will humanize you in their eyes and build an emotional connection, trust and loyalty.
This will prove to be a great foundation for the relationship you’re building with them. Start by telling your initiation process then your struggles and achievements. You can always use a face to help people visualize your brand of law firm better.