Who would have thought that there was a need for social media marketing for chiropractors?
Apparently, there is a big group of people who don’t think such a thing could be possible. Who could blame them? We have come a long way in terms of technological advancement. Not too long ago, there was a time that nobody could have envisioned this life.
To them, we say if you ever find yourself wondering whether you should have a Facebook page, or a website – no matter your field – the answer is a big, fat YES!
Social media is like a Jigsaw puzzle that works together with the other pieces (i.e. website, online reviews, SEO, etc.) to produce the best results – more new patients! In today’s age, a business can’t grow without the help of social media marketing; Facebook and Instagram are the leading platforms.
Time and time again, it has proven to attract heaps of clients/patients; given that the social media marketing strategy in place is one made after proper research and planning.
It is crucial to discover social media marketing platforms that are more effective for your business and to post content that is engaging and value-added for your audience. But that’s not all, here are some more tips for social media marketing for chiropractors that can improve your practice tenfold.
7 Tips Through Which Social Media Marketing for Chiropractors Can Improve Practice
1. Getting social and connecting with the audience
Social media platforms were not made to market businesses but they were made to allow people to be social digitally.
Since the businesses have started to be socially active, they have tried to keep the essence alive and done tremendously well as a result. We briefly touched upon the importance of interacting with your audience but there are layers to what comes under it.
a. Replying people
When someone comments or messages, the key rule to follow here is don’t leave them hanging. Reply right away or as fast as possible for you. The longer you take to reply, the more it will feel like you’re not a professional with a big marketing team taking care of this for you.
If you know you can’t very well do it alone, hire someone to help you out with social media marketing. Lastly, make sure to reciprocate and respond to those interactions so that you can build stronger relationships, show your brand’s personality, and let your followers know that their comments are being seen.
b. Direct interaction via PM
We understand Private Messages (PM) are tough to handle, especially when you’re a chiropractor, busy running taking care of all the patients. To help you save a significant amount of time and to make sure that your followers are being handled efficiently, allocate a person with this job specifically.
c. Setting up automated responses vs human responses
Speaking of which, if hiring someone is too big of a risk for you or something out of the equation, then maybe it is time you automate your responses.
This will successfully save you time and you will be able to continue to engage your followers, without actually doing it yourself. You can craft normal replies that answer frequently asked questions and/or you can go creative with your responses and include GIFs and emojis.
For that, it is important to be prepared in advance. Remember, you are attempting to be as personable, genuine, and relatable as possible to allow your patients to feel more at ease when interacting with you.
2. Posting regular videos within the scope of social media marketing for chiropractors
These days, online video makes up more than 80% of all consumer internet traffic. Video marketing, when made an important part of a healthcare practitioner’s marketing strategy, skyrockets your clinic’s brand visibility.
You can use it to educate your patients, showcase new products and services, increase engagement, and still, you will only be doing video marketing at a superficial level.
Here’s a Bunch of Awesome Ideas To Help You With Video Marketing
Film a step-by-step video for all the therapies and procedures you perform. This is a great way to get reviews from people who have already gotten the service done and it will also inspire many others to get the service done themselves.
Be informational and add value by doing a series focusing on the tips and tricks on topics relevant to chiropractors i.e. postures, exercises, etc.
It is noticeable how much video marketing has taken over social media platforms.
Some platforms, like Instagram, YouTube, and TikTok, have done especially well because of their motion-loving interfaces. The engagement rates for a lot of people using videos have gone through the roof as users are more inclined to stop their scrolling to watch a video and engage than read a static post.
b. Behind the scenes scoop
Make your audience feel like they are a part of something big by sharing behind-the-scenes (BTS) footage of your daily tasks and procedures on patients.
Even more so, you can use BTS to give the scoop on the latest happenings of the chiropractors’ world and sneak peeks of any events you are holding or planning to hold at your clinic.
This will prove highly useful in building a good reputation with your patients and bringing in many new ones because it is your way of showing how much you care about your discipline and your community.
c. Show your brand personality through your staff
Introduce your staff to your audience with a little insight on each staff member on how and why they choose the chiropractic profession.
This will not only help build a sense of familiarity but will also inspire people to engage with your content before making a career choice – it could be because they want to enroll themselves in an educational program or apply for employment at your clinic.
d. Video testimonials
This is a great way of building your online reputation as well. It will also convert new followers into regular patients or clients in very little time! All you have to do is record a patient talking about why they love your clinic and you’re done! You are on your road to digital success!
e. Address common issues/misconceptions through videos
According to Statista, 85% of all internet users in the United States watch online video content monthly on their devices. Imagine targeting that audience to answer your audience’s queries.
The result of such an activity would be of great magnitude to your online presence and audience. Clearing out ambiguities about your business will not only be great for your business, but it will also help you to build a relationship with your audience where they will begin to find you as their trustworthy, reliable, problem-solvers for everything related to the field.
3. Gathering feedback through reviews system
Being a part of the discourse about your practice is one of the most important aspects and social media is a great way to get feedback on your work.
Feedbacks are great if you are looking to improve yourself and your social media marketing strategy. To gather feedback on social media, reviews, and ‘listening’ is plenty. Remember what we said about engaging with your patients?
This is where most of that comes to use. Interacting with them will tell you all about their experiences and insights into your work. For quick feedback, you can always try polls and insights on your social media platforms.
Collectively, this will bring you data that will help you take your business to the next level and keep your patients satisfied with the count always rising.
4. Collaborating with social media influencers
Influencer marketing might seem like it’s a relatively new concept but in fact, it dates back to the 1750s. It took the mass adoption of social media for today’s three influencer personas to evolve: mega-influencers, macro-influencers, and micro-influencers.
While we are surrounded by people who claim to be a part of this world but that is not the case.
Influence comes from three aspects reach, relevance and resonance; where reach is being able to deliver content to a target audience, relevance is the connection to a topic and resonance is the ability to ‘call-to-action the desired behavior from people.
It is the last aspect that is the most important because that is what results in a brand’s sales and in this case, the number of appointments at your clinic.
a. Types of social media influencers
This type of influencer has up to 10,000 followers with an engagement rate of 25-50%. Because of their highest brand relevance, resonance and feasibility, they are the best to work with.
These compromises executives, bloggers, and journalists with up to 1 million followers and a drive of 5%-25% engagement per post. They are usually the most relevant but that is mostly niche-specific.
This is primarily made of actors, athletes, social media stars who have a following of 1 million and above and a drive of 2-5% engagement per post. With the highest reach on the influencer spectrum, they have the lowest resonance.
5. Chiropractic social media calendar planning
In case you have trouble with staying organized, this tip is for you. Having a chiropractic calendar can make things a lot easier. It can be divided into monthly campaigns so that the message remains clear and consistent with your business.
It is advised that you post on Facebook and Instagram at least twice a day and upload one video on YouTube per week. Additionally, Google My Business, LinkedIn, and a blog post should also be posted once a week.
6. Collaboration with other experts in the industry
Working in a vacuum will only get you so far. Meet people from the same industry as yours and your ex-classmates from med school to inspire you to do better with your business. Take help when it’s needed but most importantly, listen, watch and learn.
a. Sharing authoritative chiropractic pages
Resharing is not as bad they make you think. As long as you are not violating any rules and plagiarizing content, it’s all cool.
You should always be aware of the latest chiropractic news and talking about it on your socials will make you seem even more professional.
Some pages for you to check out are listed below:
Chiro Health USA
Foundation for Chiropractic Progress
Florida Chiropractic Association
American Chiropractic Association
American Institute of Personal Injury Physicians
7. Monitoring social media progress and improvising strategy accordingly
If you are even a little bit neglectful of your social media and overall content performance, we have news for you: you are about to lose followers and patients. To avoid that, you can use either of the following social media analytics tools from the list given below:
For every social media platform that you’re using, there is a built-in tool in it just for this. Maybe, there is where you should get started.
To sum it all, no business can survive without social media marketing, and to do it right, there is a certain way to go about it – as mentioned hereby.
Once you have mastered the art of social media marketing for Chiropractors, expect more patients, followers, and general growth in business.
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