The term: “Social media marketing” indicates the efficient use of various social media channels to promote brands and sell products and services. From top-sellers to brick-and-mortar stores, all use this digital marketing method to boost sales and grow their audience database.
Businesses engage with people daily by publishing their content on the social media websites to enhance brand credibility and online visibility.
The most sought out social media websites in-order of popularity are:
Undeniably, the leader in social media, Facebook is a kind of agglomerate for business. The platform’s recent update has made it somewhat tricky for advertisers to consistently market campaigns and communicate with fans.
But nonetheless, Facebook is a gold mine for social media ads if you know the strategies and tactics and are willing to throw in some dollars. Moreover, compared with other social media websites, Facebook is a must-have for every business wanting to target local and far-off audiences. It’s a top-notch preference for business growth.
Standing next to Facebook, we have Instagram. A social media network built entirely around sharing images and videos. This visual curve is why Instagram is today’s artistic powerhouse – “Instagramming” is now officially a verb.
As of 2021, around 1.074 billion users have registered on Instagram. The platform was acquired by Facebook in 2012 and has become a part of everyday life. From ordinary people to small businesses, institutions, musicians, photographers, and, not to forget, influencers, all are on Instagram.
It doesn’t hurt to admit that we live by the code –First, let me take a selfie.
Then comes none other than Twitter. Unlike Facebook and Instagram, the microblogging and social media platforms allow people to share posts –also known as tweets, revolving around daily life updates, current affairs, and various trends. People are always in a discovery mindset and likely to make a lasting impression on Twitter.
Businesses come to Twitter to connect to various cultures for brand involvement purposes among users aged 18 – 60. More so, the Twitter population is more passionate, informed, and strongly feels about brands aligning with culture.
As a marketer, your audience is already here, living and breathing and, most importantly, listening. Bring your best brands and services on Twitter, connect to the audience and drive powerful results.
Even though it’s not regarded as a traditional social network by some, the platform’s active community speaks for itself. Seeing that videos grasp users’ attention immediately and considering that videos represent some of the highest performing content across nearly every social networking website, this is what YouTube is all about.
From social media influencers to business and brand promoters, journalists, vloggers, musicians, and artists, almost everyone is there. Focused on generating more ‘views’ and increasing subscribers’ lists.
The social media hub known as LinkedIn is exceptionally focused on networking and business trends. According to Statista, as of October 2021, around 180 million people have registered on this platform, making it a gold standard for anyone networking in the B2B space.
A visual pinning platform that has gained sky-high fame among millennials and is widely considered to be the best platform for social selling, that’s what Pinterest is all about. Pinterest relies on ocular and inspirational content where products serve as the proverbial centerpiece. Before you relate it with Instagram, it’s a Big No.