Marketing is the cornerstone of every brand’s growth and revenue generation. With the global digital marketing industry valued at $571.16 billion and 63% of the overall spending on media ads in 2022, marketing is expected to grow in the coming years.
Marketing creates an avenue for organizations to reach out, interact and satisfy their customers’ needs to increase their customer base and grow.
To achieve these goals, most organizations have their own in-house marketing team that handles their marketing and content management plans, while others outsource this service to independent marketing agencies.
Marketing agencies develop working marketing strategies, implement these strategies and evaluate results to maximize return on investment (ROI) and increase their client’s revenue.